𝐆𝐫𝐚𝐩𝐡𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 | 𝐔𝐈/𝐔𝐗 | 𝐌𝐨𝐭𝐢𝐨𝐧

This role offers an exciting opportunity to work with eCommerce and automotive brands, developing motion and campaign creatives that drive performance and customer interaction. The designer will apply design thinking principles to craft prototypes and wireframes, ensuring seamless user experiences across digital platforms. With strong attention to branding consistency and a portfolio demonstrating motion design expertise, the candidate will help Fulcrum Pvt Ltd elevate its digital marketing presence. Preference is given to candidates with prior experience in digital marketing environments and a demonstrated ability to design effective landing pages that support conversion goals. The role emphasizes creativity, technical skill, and the ability to adapt to evolving digital trends without the responsibility of team leadership, making it ideal for a highly focused and action-oriented design professional.
Responsibilities
 

• Design and develop user interface elements and user experience workflows for web and landing pages, ensuring alignment with brand guidelines.
• Create compelling motion graphics, animations, and video content to support marketing campaigns and enhance digital storytelling.
• Collaborate with marketing and product teams to produce conversion-focused digital creatives that drive user engagement and sales.
• Develop wireframes, prototypes, and interactive design concepts using tools such as Figma and Adobe XD to facilitate user testing and iterative design improvements.
• Maintain consistency in typography, color schemes, and visual style across all design assets to strengthen brand identity.
• Use Adobe Creative Suite applications, including Photoshop, Illustrator, After Effects, and Premiere Pro, to produce high-quality graphic and animated content.
• Analyze user experience research and feedback to refine designs and optimize user journeys for maximum effectiveness.
• Manage multiple design projects from concept through completion, ensuring timely delivery without sacrificing quality.
• Stay current with design trends, tools, and best practices in UI/UX and motion graphics to continuously elevate creative output.
• Prepare assets for various digital channels including social media, email marketing, and website promotions, ensuring file formats meet production and loading requirements.
• Implement design thinking methodologies to solve complex user interface challenges and improve overall digital usability.
• Support eCommerce and automotive client projects by tailoring design solutions to industry-specific requirements and user expectations.
• Ensure design solutions meet accessibility standards and are optimized for different device types and screen sizes.
• Collaborate effectively in a cross-functional environment, providing and receiving feedback constructively to improve creative outcomes.