Admission and Marketing Manager

Job Title: Admission & Marketing Manager
Department: Admissions and Marketing
Reporting To: Director Digital Marketing / Vice Chancellor
Location: North Karachi
Position Type: Full-Time
Salary: 75k-80k PKR per month

Job Summary:
A reputable university is looking for an Admission & Marketing Manager who will be responsible for leading, developing, and executing strategic marketing and admissions initiatives to attract, recruit, and retain students across various academic programs. This role combines data-driven enrollment strategies with innovative marketing campaigns to enhance the institution’s visibility and achieve admission targets.

Key Responsibilities:
Admissions Management:
 

• Oversee the entire admission cycle, from inquiry to enrollment, ensuring a smooth and efficient applicant experience.
• Develop and implement student recruitment strategies in alignment with institutional goals.
• Conduct and supervise counseling sessions, admission interviews, and orientation events.
• Liaise with academic departments to stay updated on program offerings, eligibility, and admission criteria.
• Maintain and update the admissions database, and generate reports on inquiries, applications, and enrollments.
   

Marketing & Outreach:

• Design and implement integrated marketing campaigns (digital, print, and on-ground) to promote university programs.
• Oversee branding, advertising, social media, website content, brochures, prospectuses, and other marketing collateral.
• Build and maintain partnerships with schools, colleges, career counselors, and education consultants.
• Organize open houses, education expos, school visits, webinars, and other promotional events.
   

Team & Vendor Management:

• Supervise the admissions and marketing team; assign targets and evaluate performance.
• Coordinate with designers, content creators, media agencies, and printers to ensure timely delivery of promotional material.
   

Analytics & Reporting:

• Analyze data to evaluate the effectiveness of marketing campaigns and lead conversion.
• Monitor market trends and competitor activities to refine marketing and recruitment strategies.
   

Qualifications & Experience:

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Media Sciences, or related field.
• Experience: Minimum 5 years of relevant experience in admissions and/or marketing in an academic institution.
• Preferred: Experience with CRM/admission software and digital marketing tools.
   

Key Skills & Competencies:

• Strong interpersonal and communication skills
• Strategic planning and execution
• Digital marketing and social media expertise
• Leadership and team management
• Public speaking and presentation abilities
• Data analysis and reporting proficiency
• Ability to work under pressure and meet deadlines 
   

How to Apply

Interested candidates may send us their CVs at [email protected]