Assistant Manager

About the job

We are seeking an experienced and hands-on social media and community marketing professional to lead our digital presence and grow vibrant online communities. This role will play a key part in

developing and executing social media strategies, driving audience engagement, and fostering

community-led growth across multiple channels. The ideal candidate will bring proven results in

organic and paid social campaigns, influencer engagement, and community activation, with a strong focus on measurable impact and brand growth.

Expectations from the role:

Social Media Strategy & Execution

• Develop and implement effective social media strategies aligned with business and campaign goals.
• Manage day-to-day operations for brand and founder profiles across platforms (LinkedIn, X, Reddit, YouTube, TikTok, Discord, etc.).
• Plan, create, and oversee engaging content calendars, including posts, stories, reels, and live sessions.
• Optimize content formats and hooks based on trends and competitor insights.

Community Marketing & Engagement

• Identify and grow relevant online communities (Reddit, Discord, LinkedIn Groups, niche forums) that align with brand personas.
• Seed valuable, non-spammy content and discussions to build trust and drive organic reach.
• Build relationships with key moderators, community leaders, and micro KOLs.
• Organize and execute community-driven activities such as AMAs, polls, webinars, or giveaways.

Performance Analysis & Optimization

• Track and analyze engagement metrics (impressions, reach, clicks, conversions).
• Benchmark performance against key competitors to identify gaps and opportunities.
• Run regular experiments to test new content formats and channels.
• Evaluate underperforming activities and adjust strategy for maximum impact.

Influencer & Partnership Collaboration

• Identify, onboard, and manage relevant influencers or creators for content amplification.
• Collaborate with partner brands or communities for co-marketing opportunities.

Process Improvement & Automation

• Leverage AI and automation tools to streamline content creation, scheduling, and reporting.
• Share learnings and build reusable playbooks to scale best practices across brands.

Team Leadership & Development

• Lead, mentor, and motivate junior team members and contractors.
• Foster a culture of ownership, collaboration, and creative thinking.
• Organize workflows to deliver high-quality work within deadlines.
• Align activities with broader brand and business objectives.

Qualifications and Requirements:

Education: Master degree in Marketing, Communications, or related field

Experience: 5–7 years of proven hands-on experience in social media and community

marketing, with at least 2 years in a leadership or team lead role.

Industry Background: Prior experience with consumer brands, tech, SaaS, gaming, or

cybersecurity preferred.

Tools Knowledge: Familiarity with major social media management tools, analytics

dashboards, and community platforms. Experience with AI content tools is a plus.