Assistant Manager - Marketing

Job Description

EFU Life Assurance Ltd. seeks a detail-oriented and dynamic Assistant Manager - Marketing to support corporate communication and marketing initiatives that drive brand recognition and business growth. This role involves creating and managing content that aligns with the company's values and objectives, enhancing employer branding and leadership positioning. The Assistant Manager collaborates closely with internal teams and external agencies to deliver coherent messaging across all marketing channels while ensuring consistency in brand storytelling. The position requires a candidate with at least three years of experience who can manage multiple projects efficiently and contribute creative ideas to campaigns and brand initiatives. This role does not include direct team management but requires strong collaboration skills to work with various cross-functional groups. The Assistant Manager plays a key role in strengthening internal communications, employee engagement, and media relations that elevate the company's profile as a trusted and socially responsible industry leader.
Responsibilities
 

• Plan, write, and edit content for corporate communications, including press releases, internal memos, and media responses.
• Support leadership and cross-functional teams in developing impactful messaging aligned with the companys brand tone and business objectives.
• Manage corporate storytelling to enhance brand building, employer branding, and leadership positioning.
• Collaborate with the Marketing team to improve brand visibility, reputation, and public image.
• Develop brand-aligned content that reflects the organizations purpose, values, and future vision.
• Assist in executing marketing campaigns that position EFU Life Assurance Ltd. as an industry leader and socially responsible brand.
• Coordinate with media partners and public relations agencies to secure timely and effective media coverage.
• Monitor and analyze media mentions to assess brand exposure and public reputation.
• Drive internal communication initiatives to strengthen company culture, increase employee engagement, and enhance internal awareness.
• Create engaging newsletters, internal campaigns, and leadership messaging tailored for internal audiences.
• Contribute creative ideas and insights to corporate campaigns, brand launches, and awareness initiatives.
• Collaborate with design, digital, and external agencies to ensure consistent messaging and branding across all platforms.
• Manage multiple projects simultaneously while working effectively in cross-functional team environments.