Assistant Manager - MIS (Mashreq Global Network Pakistan)

About the job

Job Purpose

The MIS Analyst plays a critical role in supporting the Emirati segment by delivering accurate, timely, and actionable insights through data analysis and reporting. The role is responsible for developing and maintaining dashboards, performance reports, and sales tracking tools that enable sales leaders to monitor KPIs, identify growth opportunities, and optimize frontline productivity. By ensuring data integrity and aligning reporting with business objectives, the MIS Analyst helps drive strategic decision-making and supports the achievement of sales targets across branches and channels.

Key result Areas

Sales Incentive Management

Design, implement, and monitor sales incentive programs to drive performance and align with business objectives.

Ensure accurate tracking and reporting of incentive metrics to evaluate effectiveness and support continuous improvement.

Collaborate with sales leadership and HR to ensure timely execution and communication of incentive plans.

Campaign Management

Develop, track, and analyze campaign performance data to provide actionable insights.

Ensure accurate reporting on campaign KPIs (Key Performance Indicators) and assist in the optimization of marketing strategies.

Collaborate with marketing teams to ensure timely execution and reporting of campaigns.

Marketing Calendars

Maintain and update marketing calendars to track upcoming campaigns, events, and initiatives.

Ensure proper integration of marketing timelines with reporting systems for seamless tracking and execution.

Lead Management

Track and manage leads throughout the funnel, from acquisition to conversion.

Generate reports on lead performance, including lead source, conversion rates, and campaign effectiveness

Provide insights to optimize lead generation strategies and improve sales funnel performance.

Campaign Closure Notes

Prepare comprehensive campaign closure notes that summarize performance, outcomes, and key learnings.

Include detailed analysis of campaign successes, challenges, and recommendations for future improvements.

Knowledge, Skills and Experience

Data Analysis & Reporting:

• Strong understanding of data analysis techniques, including statistical analysis, data visualization, and trend identification.
• Familiarity with management reporting tools and systems (e.g., Excel, Power BI).
• Knowledge of key performance indicators (KPIs) relevant to marketing, sales, and business operations

Relevant Work Experience:

• 2-4 years of experience in an MIS or data analysis role, preferably in a marketing, business intelligence, or related field.
• Experience in managing or supporting incentive processing, digital marketing campaigns, lead management processes, and reporting systems.
• Proven track record of working with marketing teams and providing insights that drive business performance.