Campaign Associate

Daraz, founded in 2015, is South Asia’s leading e-commerce platform operating across Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. Serving over 100,000 active sellers and reaching a consumer base of 500 million, Daraz utilizes advanced marketplace technology alongside integrated logistics and payment solutions such as Daraz Express and Daraz Pay to ensure seamless and digitalized operations. With a vision to serve 100 million customers and businesses by 2030, Daraz is dedicated to becoming the regional champion in e-commerce.

As a Campaign Associate at Daraz, you will be instrumental in supporting the execution of marketing campaigns that drive sales growth and strengthen brand presence. You will work closely with commercial teams, brand managers, and marketing channels to build supply, design engagement strategies, and implement visibility plans that positively influence Gross Merchandise Value (GMV) and brand equity.

Key Responsibilities

- Coordinate with Commercial and Retail teams to manage campaign submissions, select product assortments and pricing, secure key deals, and implement special order mechanics aimed at boosting GMV.
- Collaborate with cross-functional teams including CRM, onsite merchandising, affiliate marketing, and brand communications to ensure comprehensive visibility for all campaign initiatives.
- Support timely execution of campaign mechanics by managing asset delivery and aligning stakeholders.
- Prepare and present weekly performance reports for internal teams and monthly management reviews highlighting campaign outcomes, insights, and key learnings.
- Develop case studies on successful campaigns across regions to facilitate knowledge sharing and replication.
- Lead quarterly planning sessions with Brand Managers to align budgets, commercial targets, and visibility goals.
- Design and implement brand visibility strategies across Daraz’s marketing ecosystem, including CRM, onsite platforms, homepage, social media, and affiliate channels.
- Work with the Digital Marketing Solutions team to coordinate campaign execution, paid media strategies, and performance-driven visibility.
- Assist in planning and executing Brand Days by collaborating with Key Account Managers and cross-functional teams to ensure full visibility and customer engagement.

Required Qualifications

- Bachelor’s degree in Business, Economics, Finance, or STEM fields from a reputable university with strong academic results.
- 1 to 3 years of experience in commercial roles or project and program management within e-commerce.
- Proficiency in Excel or Google Sheets at an intermediate to advanced level.
- Strong analytical and problem-solving skills.
- Excellent communication abilities with a talent for building and maintaining interpersonal relationships.
- Ability to work independently while managing multiple priorities effectively.
- Familiarity with online marketing tools, CRM systems, and campaign planning processes.

Preferred Qualifications and Benefits

- Experience in regional or fast-paced digital commerce environments is a plus.
- Opportunity to work in an international, start-up environment with exposure to Alibaba Group’s world-leading e-commerce ecosystem.
- Access to comprehensive training in team management, leadership, business analytics, and operations.
- A platform to develop skills and contribute to training the next generation of e-commerce business leaders.
- Competitive salary and incentive package aligned with your contributions and performance.

This role offers a unique opportunity to grow professionally within a dynamic and innovative company committed to transforming South Asia’s digital commerce landscape.

Job Skills

LAN

Job Details

Industry:

Business Development

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

First Shift (Day)

Job Location:

Karachi, Pakistan

Gender

No Preference

Age

18 - 65 Years

Minimum Education

Bachelor

Degree Title

Bachelor's degree in Business, Economics, Finance or STEM subjects from a top tier university with outstanding results

Maximum Experience

Doesn't Matter

Apply Before:

Sep 26, 2025