Content Creator

Universal Motors Pakistan is a reputable used car export company based in Pakistan, serving clients worldwide. The company specializes in sourcing and exporting a wide range of reliable vehicles, including sedans, SUVs, vans, luxury cars, and commercial vehicles from markets such as Japan, Dubai, Thailand, Singapore, and the UK. With a strong international supply network and an experienced export team, Universal Motors Pakistan provides comprehensive export solutions covering vehicle sourcing, inspection, pricing transparency, documentation, and shipping coordination. The company is committed to delivering accurate, customer-focused service from inquiry through to delivery, ensuring safe and efficient car exports globally.

We are currently seeking a full-time, on-site Social Media Content Creator based in Karachi. The successful candidate will be responsible for planning, producing, and publishing engaging content across multiple social media platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn. This role involves promoting used vehicles, export services, and enhancing brand awareness through daily creation of posts, short videos, and stories. The Content Creator will write compelling captions, optimize content for each platform, maintain a consistent brand voice, and monitor social media performance. Additionally, the role requires responding to comments and messages, collaborating closely with sales and marketing teams, and adjusting content strategies based on analytics and campaign objectives. The candidate will also contribute to the ideation of promotional campaigns, highlight key markets and vehicle categories, and support lead generation through digital engagement.

Key Responsibilities:
- Plan, create, and publish engaging social media content tailored to platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Produce short-form videos, posts, and stories that effectively promote vehicles and export services.
- Write clear, persuasive captions and maintain a consistent brand voice across all channels.
- Monitor social media metrics, respond to audience interactions, and adjust strategies to improve engagement and reach.
- Collaborate with sales and marketing teams to align content with business goals and campaigns.
- Assist in developing promotional campaigns and digital initiatives to drive lead generation and brand visibility.
- Manage multiple content projects efficiently while meeting deadlines in a fast-paced environment.

Required Qualifications:
- Proven experience as a Social Media Content Creator, Video Editor, or similar role with a strong portfolio.
- Proficiency in social media platforms and current content trends, particularly short-form video content like Reels and TikTok.
- Skilled in video editing and storytelling using tools such as Adobe Premiere Pro, Adobe After Effects, and CapCut.
- Basic photography and videography skills, including shooting vehicle photos and videos.
- Strong understanding of social media management and analytics, including scheduling posts and optimizing content based on performance data.
- Knowledge of digital marketing fundamentals, including target audience analysis, brand positioning, and paid promotions.
- Excellent written and verbal communication skills in English; proficiency in Urdu is an advantage.
- Strong organizational and time-management skills with the ability to handle multiple campaigns simultaneously.

Preferred Qualifications and Benefits:
- Relevant experience in automotive, retail, or export industries is highly desirable.
- A diploma or degree in Marketing, Media, Communications, or related fields is preferred but not mandatory.
- A creative mindset with strong attention to detail and the ability to produce visually appealing content.
- Opportunity to work with a dynamic export company and contribute to its growth in international markets.

If you are passionate about social media content creation and digital marketing within a fast-growing export company, we encourage you to apply by submitting your CV and portfolio showcasing your previous work in social media content, video editing, motion graphics, or creative campaigns.

Universal Motors Pakistan is committed to fostering a collaborative and innovative work environment where creativity and professionalism thrive. Join us to be part of a team dedicated to excellence in global vehicle exports.