CRO Specialist

At Get Licensed, we help people get training, get licensed and find work, and we do this by leveraging technology to make the whole process as efficient and easy as possible. We operate across a number of verticals, and we’re looking to expand those verticals to cater to demand in the UK. We've helped more than 400,000 people get licensed and find work and are consistently rated 5-star on Trustpilot with over 32,000 reviews.

Get Licensed is a fast-paced technology business at heart (the majority of our team are developers or tech wizards), and we are at an exciting stage of our business, having tripled since 2020. We have ambitious plans to significantly scale our existing business, broaden our product suite, and continue to grow profitably revenue year on year, with a clear roadmap of how we will get there. We are looking for a full-time CRO specialist to own how our funnels convert. You will work across landing pages, email sequences, and the full user journey from first click to completed booking, systematically finding and fixing where we lose people. You will form hypotheses, design experiments, run A/B tests, analyse results, and ship changes. The volume of traffic through our funnels means you will get statistically meaningful data quickly, which makes this an environment where good CRO work compounds fast.

Every percentage point you move in conversion rate has a direct and visible effect on revenue. That is what makes this role valuable, and that is how your impact will be measured.

What you will be doing

• Run A/B and multivariate tests on landing pages. Test headlines, layouts, CTAs, form length, social proof placement, and page structure. Make decisions based on statistical significance, not gut feeling
• Map and analyse the full conversion funnel from ad click through to booking and payment. Identify where users drop off and build a prioritised plan to address each stage
• Optimise email conversion across the lifecycle. Test subject lines, copy, send timing, CTA placement, and sequence structure to improve open rates, click through, and downstream booking rates
• Use GA4, Fullstory, and Hotjar to study user behaviour. Analyse heatmaps, session recordings, scroll depth, and click patterns to identify friction points and opportunities
• Build and maintain a testing roadmap prioritised by estimated impact and effort. Document hypotheses, test designs, results, and learnings in a structured format
• Write and edit landing page and email copy for test variants. You should be able to produce a testable variant without waiting for a copywriter
• Implement changes to landing pages using basic HTML and CSS, or coordinate with the development team for more complex builds
• Collaborate with paid, content, and creative teams to ensure test variants are produced quickly and to a high standard
• Report on experiment results with clear analysis. Communicate what was tested, what happened, what it means, and what to do next
• Build a knowledge base of what works across our funnels so that learnings are retained and applied consistently

What We're Looking For

Must haves:

• Hands on experience designing and running A/B tests. You have built experiments, run them to significance, and made decisions from the results
• Strong analytical skills with working experience in GA4, Hotjar, CrazyEgg or Fullstory. You know how to find the story in behavioural data
• Understanding of CRO fundamentals including statistical significance, sample size requirements, test duration, and how to avoid false positives
• Ability to write and edit copy for landing pages and emails. You can produce a test variant independently
• Comfortable with basic HTML and CSS. Enough to implement landing page changes without waiting for a developer for every iteration
• Email marketing optimisation experience. You have improved open rates, click through rates, and conversion through structured testing

Nice to haves:

• Experience with dedicated testing platforms such as VWO, CrazyEgg, Optimizely, or Google Optimize
• Familiarity with Figma for collaborating on design variants
• Experience in education, training, or high volume B2C conversion environments
• Understanding of form optimisation, checkout flow design, and payment page conversion

The kind of person who thrives here:

• You are hypothesis driven. You change things because you have a reason and you validate it with data
• You are patient and disciplined. Good CRO compounds through small, consistent wins over time
• You care about the detail. A misread test or a skipped validation can set the roadmap back weeks
• You communicate results clearly to people who are not technical, without oversimplifying what the data says

What You Get:

• Ownership of the experimentation function and testing roadmap
• High traffic funnels that give you meaningful data quickly
• A direct and measurable link between your work and revenue
• Access to content, creative, and development support across the team
• Tools including GA4, Fullstory, CrazyEgg, HubSpot, Figma, and paid platforms
• Budget for testing tools and infrastructure