Digital Marketing Lead Generation Specialist (Meta & Google)

We are hiring a Sales & Marketing Executive to lead and execute our growth efforts for Hajj & Umrah packages. This role combines performance marketing (Meta + Google Ads) with sales execution—you will plan and run campaigns, generate and nurture leads, close sales, and improve the overall sales & marketing process. You will also help train other sales executives and strengthen the team’s performance.

Key Responsibilities:

A) Digital Marketing (Meta + Google)

• Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads (Search/Display/YouTube as needed)
• Build funnels: creatives → landing/WhatsApp/lead forms → lead nurturing → booking
• Daily/weekly optimization: targeting, budget allocation, A/B testing, creatives, keywords, and retargeting
• Track and report performance: CPL, CPA, ROAS, conversion rate, lead quality, booking rate

B) Sales & Lead Closing

• Handle inbound leads via WhatsApp, calls, email, and social platforms
• Qualify leads, share packages, resolve objections, and close bookings
• Maintain follow-up cadence and pipeline hygiene (CRM/spreadsheets)
• Coordinate with operations for smooth handoff after booking

C) Team Enablement

• Train/coach junior sales executives: scripts, follow-ups, objection handling
• Improve SOPs: lead tracking, daily reporting, weekly review, campaign learnings
• Work with leadership on monthly targets and forecasting

Required Experience & Skills:

• 4–5 years experience in sales + digital marketing (performance marketing strongly preferred)
• Proven hands-on mastery of:
• Meta Ads Manager (lead gen, conversions, retargeting, creative testing)
• Google Ads (search campaigns, keyword strategy, conversion tracking basics)
• Strong communication in English/Urdu (spoken + written)
• Comfortable with WhatsApp selling, consultative sales, and closing
• Reporting mindset: can explain what worked, what didn’t, and what to do next

Preferred (Nice to Have):

• Travel industry experience (Umrah/Hajj packages) or high-ticket services
• Basic design/editing skills (Canva/Adobe) for ad creatives
• Experience working with CRMs (HubSpot/Zoho/etc.)

Performance Metrics (How you’ll be evaluated):

• Qualified leads generated + cost per qualified lead
• Lead-to-booking conversion rate
• Monthly closed bookings and profit contribution
• Campaign performance improvements (CPL/CPA/ROAS)
• Sales team process improvements + training impact

Work Structure:

• Remote work from Pakistan
• Must be available for daily coordination with management (time window will be agreed)

Compensation:

• Base Salary: PKR 75,000 / month
• Incentive: Commission of 5% of profit from sale leads closed by you (as per internal calculation policy)
• Probation: 6 months
• Reviews: Monthly performance reviews + Quarterly reviews + Final review at 6 months (probation completion).
• Confirmation: Role confirmed upon satisfactory performance after probation.

How to Apply:

Please apply with the following,

• Updated CV
• A short cover note: “Why you’re a fit for Umrah/Hajj sales + performance marketing”
• 2–3 examples of campaigns you managed (budget, objective, results like CPL/CPA/ROAS)
• Connect with us on WhatsApp on +92 308 9216844 (Abdul Wasay) or email us at [email protected]

Job Type: Full-time

Pay: Rs75,000.00 per month

Application Question(s):

• How many years have you run Meta Ads + Google Ads end-to-end?
• What is the maximum monthly ad spend you’ve managed?
• Share one campaign result with metrics (CPL/CPA/ROAS + conversion rate).
• Are you comfortable closing sales on WhatsApp/calls for high-ticket packages?

Work Location: Remote