Google Ads Strategist

About the job

SYMITS is looking for an experienced and data-driven Google Ads Strategist to take ownership of paid media campaigns for our international client portfolio.

In this role, you will lead the strategy, execution, and optimization of high-performance PPC campaigns primarily across Google Ads (Search, Shopping, Performance Max, Display, and YouTube), alongside secondary multi-channel alignment (Meta/Facebook Ads). You will work directly with US-based clients, translating business goals into scalable, high-ROI paid media strategies.

Key Responsibilities

• Strategy & Account Management: Develop, launch, and manage full-funnel Google Ads campaigns across a diverse client portfolio managing $10k–$200k+ in monthly ad spend.
• Client Communication & Reporting: Lead weekly/monthly strategy and reporting calls with US-based clients, presenting clear KPIs, performance insights, and budget recommendations.
• Optimization & Execution: Conduct daily bid adjustments, keyword research, negative keyword pruning, audience targeting, and A/B split testing to drive conversion efficiency (CPA, ROAS).
• Creative Collaboration: Partner with the creative and design team to conceptualize, test, and iterate high-converting ad copy, landing pages, and visual assets.
• Tracking & Analytics: Ensure robust end-to-end conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and platform-specific conversion APIs.

Qualifications & Requirements

• Experience: 3+ years of hands-on experience managing and scaling performance-driven Google Ads accounts.
• Client Experience: Proven track record of managing and communicating directly with US-based clients (comfortable with US business communication nuances and time zone overlap where applicable).
• Domain Knowledge: Strong background in direct-response marketing and eCommerce (B2B lead generation experience is a plus).
• Technical Skills: Deep familiarity with Search, Performance Max, Shopping/Merchant Center, YouTube Ads, Google Analytics 4, and Google Tag Manager.
• Analytical Mindset: Comfortable analyzing complex datasets to extract actionable insights and optimize spend efficiency.
• Communication & Ownership: Exceptional written and verbal English communication skills, high attention to detail, and the ability to work independently in a fast-paced environment.

What We Offer

• Competitive compensation package based on experience
• Opportunity to work with high-growth international brands
• Collaborative and growth-oriented team culture
• Access to modern marketing tech stacks and continuous learning opportunities.