Growth Marketing Lead (SEO, GEO, Paid Ads, CRM) - UK Award-Winning Spa

Job Description

Phoenix Eco Spa is seeking a driven and experienced Growth Marketing Lead to enhance the online presence and customer engagement of our award-winning spa. This role focuses on utilizing advanced SEO, GEO, paid advertising, and CRM strategies to drive measurable growth and elevate brand visibility. The ideal candidate has at least three years of relevant experience and is proficient in applying AI tools to optimize marketing initiatives. This position demands a hands-on approach to managing diverse digital marketing campaigns tailored to the spa industry, with a strong emphasis on data-driven decision-making and analytics. The Growth Marketing Lead will execute comprehensive marketing strategies that incorporate SEO best practices, local SEO and Google Business Profile management, paid search and social advertising, as well as lifecycle and email marketing automation. This role requires close collaboration with internal stakeholders to optimize customer journeys and conversion paths, while ensuring meticulous measurement of marketing performance using tools like Google Analytics 4 and Tag Manager. Although this position does not involve team management, it demands leadership in campaign strategy, innovation, and continuous improvement within the marketing function.
Responsibilities
 

• Develop and implement robust SEO strategies, including on-page and off-page optimization and effective local SEO to enhance organic search visibility.
• Manage and optimize Google Business Profile listings and local citation consistency to increase local search rankings and drive foot traffic to spa locations.
• Conduct comprehensive keyword research and competitor analysis using tools such as Ahrefs or Semrush to identify growth opportunities and content gaps.
• Design, launch, and optimize paid search campaigns using Google Ads, including responsive search ads, keyword match types, and bidding strategies to maximize ROI.
• Create and manage paid social advertising campaigns across relevant platforms to support lead generation and brand awareness objectives.
• Leverage CRM systems and marketing automation tools to develop targeted email marketing and lifecycle campaigns that enhance customer retention and engagement.
• Implement conversion rate optimization initiatives through A/B testing and landing page experimentation using platforms like VWO or Optimizely to improve user experience and conversions.
• Utilize Google Analytics 4 and marketing analytics to monitor, analyze, and report on campaign performance and marketing attribution accurately.
• Set up and maintain conversion tracking and attribution frameworks using Google Tag Manager and GA4 to ensure detailed measurement of marketing impact.
• Apply local landing-page schema markup and location keyword mapping to improve search relevance and user engagement.
• Oversee marketing attribution and performance reporting processes, interpreting data insights to recommend strategic adjustments.
• Stay current with the latest industry trends, algorithm updates, and emerging marketing technologies to keep Phoenix Eco Spa at the forefront of digital marketing innovation.
• Collaborate with internal teams to align marketing strategies with overall business goals and ensure consistent brand messaging.
• Utilize AI tools proficiently to streamline marketing operations, enhance campaign targeting, and improve content relevance.