Lead Generation Specialist

POSITION: LEAD GENERATION SPECIALIST

JOB TYPE : FULL TIME - ONSITE

JOB TIMINGS : NIGHT SHIFT

JOB LOCATION : GULISTAN E JOHOR , KARACHI

We are seeking a results-driven Ebook Lead Generation Specialist responsible for developing and executing strategies to generate high-quality leads through ebook marketing campaigns. The ideal candidate will have experience in digital marketing, funnel building, paid advertising, and conversion optimization.

Key Responsibilities

• Develop and execute lead generation strategies focused on ebook campaigns.
• Create and optimize landing pages, opt-in forms, and lead magnets.
• Plan and manage paid advertising campaigns (Facebook, Google, LinkedIn, etc.).
• Coordinate with content and design teams for ebook creation and promotional materials.
• Set up email automation sequences for nurturing leads.
• Monitor campaign performance and optimize for CPL (Cost Per Lead) and conversion rates.
• Conduct A/B testing on ads, landing pages, and email campaigns.
• Track and report KPIs including lead volume, conversion rate, ROI, and engagement metrics.
• Maintain CRM database and ensure proper lead segmentation.
• Research target audiences and identify new lead sources.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 2+ years of experience in lead generation or digital marketing.
• Strong knowledge of Meta Ads, Google Ads, and LinkedIn Ads.
• Experience with marketing automation tools (HubSpot, Mailchimp, ActiveCampaign, etc.).
• Proficiency in landing page builders (ClickFunnels, Unbounce, Leadpages, etc.).
• Understanding of sales funnels and conversion optimization.
• Analytical mindset with experience using Google Analytics and tracking tools.
• Strong communication and project management skills.