Manager Performance Marketing

Careem is building the Everything App to revolutionize daily life across the greater Middle East by simplifying transportation, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income and served more than 70 million customers. Operating in over 70 cities across 10 countries—from Morocco to Pakistan—the company is driven by a strong purpose to improve lives and foster a thriving platform for regional talent and entrepreneurs. Careem is currently seeking a Manager Performance Marketing to join its world-class growth marketing team. This role will focus on paid media excellence and oversee acquisition strategies to ensure quality and best practices across digital channels.

Key Responsibilities
- Lead Careem’s digital performance marketing efforts, ensuring alignment with business objectives and clear communication of project briefs to the marketing team.
- Manage and optimize campaigns across Paid Search, Paid Social, Display Programmatic, and Video channels, balancing performance marketing and branding initiatives.
- Address business challenges proactively and ensure seamless execution of marketing strategies across all digital platforms.
- Drive innovation in performance marketing and leverage data analytics to improve campaign effectiveness and ROI.
- Cultivate strong relationships with internal digital strategy planners and external media partners to maximize collaboration and results.
- Develop and implement annual media strategies across all categories, focusing on sustainable platform growth and performance optimization.
- Prepare and present strategic proposals to stakeholders, supporting business development and marketing excellence.

Required Qualifications
- Extensive experience in PPC and data-driven digital marketing strategy, with a proven track record of managing performance marketing campaigns.
- Proficiency in Google Marketing Platform tools, including Search Ads 360, Display & Video 360, Google Analytics 360, and Campaign Manager.
- Solid understanding of attribution models and hands-on experience with mobile measurement partners such as Adjust.
- Familiarity with dashboarding and data visualization tools like Looker Studio or equivalents for reporting and insights generation.
- Demonstrated experience optimizing app campaigns to drive user acquisition and engagement.
- Ability and willingness to automate marketing processes to enhance efficiency and scalability.
- Strong skills in developing marketing strategies, preparing detailed proposals, and confidently pitching ideas to business stakeholders.

Preferred Qualifications and Benefits
Careem offers a dynamic and inclusive work environment where employees can make a meaningful regional impact while advancing their careers. The company supports flexible work arrangements, including four days in the office and one remote day per week, with the option to work remotely from any country for up to 30 days annually. Tech individual contributors benefit from a hybrid schedule of two office days and three remote days weekly. Employees enjoy comprehensive healthcare benefits and fitness reimbursements covering gym memberships, health clubs, and training classes. Careem fosters a community of inspiring colleagues and encourages continuous learning and professional growth within a purpose-driven organization committed to unlocking the region’s potential.

Careem is an equal opportunity employer and does not discriminate based on any protected status under applicable laws. The collection of demographic information is voluntary and used solely for internal diversity and equal opportunity monitoring.

Job Skills

Attribution modelsProposal DevelopmentAutomationGoogle Marketing PlatformPPCSearch Ads 360Marketing AutomationStakeholder EngagementMobile Measurement Partners (Adjust)Mobile Measurement PartnersApp campaign optimizationDashboarding toolsReportingData-driven digital marketing strategyPerformance MarketingAdjustLooker StudioDashboarding tools (Looker Studio or equivalents)Data VisualizationCampaign ManagerDigital Marketing StrategyUser AcquisitionCampaign Manager)تحليلات جوجلDisplay & Video 360Google Marketing Platform (Search Ads 360

Job Details

Industry:

Business Development

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

First Shift (Day)

Job Location:

Karachi, Pakistan

Gender

No Preference

Age

18 - 65 Years

Maximum Experience

Doesn't Matter

Apply Before:

Aug 25, 2025

Posting Date:

Jul 25, 2025