Marketing and Content Strategist

AiGenics is looking for a creative and results-driven Marketing and Content Strategist to develop and execute digital marketing and content strategies that strengthen our brand presence, improve organic visibility, and drive audience engagement.

Key Responsibilities

• Develop and execute content and digital marketing strategies aligned with business objectives and brand positioning.
• Plan, write, and manage engaging content for social media platforms, websites, blogs, guest publications, and marketing materials.
• Create and maintain structured content calendars to ensure consistent publishing across digital channels.
• Conduct keyword research and implement on-page SEO strategies to improve organic traffic and search engine rankings.
• Optimize website content, blogs, and external publications, including platforms such as Medium, according to SEO best practices.
• Coordinate with internal stakeholders to understand brand positioning, target audiences, and marketing objectives.
• Collaborate with designers to develop creative assets that complement content and maintain brand consistency.
• Manage social media content, monitor audience engagement, and maintain a consistent digital brand presence.
• Track and analyze website traffic, SEO performance, social media metrics, and content effectiveness.
• Identify emerging marketing trends and opportunities to increase brand awareness and online visibility.
• Prepare periodic performance reports and recommend improvements based on data-driven insights.

Requirements

• Minimum 2 years of relevant experience in digital marketing, content strategy, social media management, or SEO.
• Excellent English content writing, copywriting, editing, and proofreading skills.
• Hands-on experience managing social media platforms and developing content calendars.
• Strong understanding of SEO fundamentals, keyword research, on-page optimization, and content marketing.
• Experience writing SEO-optimized blogs, website content, and social media copy.
• Familiarity with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Ability to analyze content performance and translate insights into actionable improvements.
• Strong communication, coordination, organizational, and time management skills.
• Ability to independently manage multiple content initiatives while meeting deadlines.

Timings: Morning shift

Job type: Full time (Onsite)

Location: MACHS, Karachi

Pay: Rs100,000.00 - Rs110,000.00 per month

Application Question(s):

• Are you comfortable working onsite at the mentioned location?

Location:

• Karachi (Required)

Work Location: In person