Marketing and Outreach Manager

Job Description

Location: Karachi

Position Overview: The Marketing and Outreach Manager is responsible for developing and executing strategic marketing and branding initiatives to enhance the institution’s visibility, reputation, enrollment, and attractiveness as an employer.

Key Responsibilities:

• Marketing and Institutional Branding:
  • Develop and implement comprehensive marketing and branding strategies to promote the institution’s academic programs, culture, values, and achievements.
  • Ensure consistent institutional and employer brand messaging across all platforms and touchpoints.
  • Oversee creation of marketing collateral including brochures, newsletters, advertisements, videos, and presentations.
  • Manage website content related to academics, admissions, campus life, and careers.
• Employer Branding and Talent Marketing:
  • Develop and execute employer branding strategies to position the institution as an employer of choice.
  • Collaborate with HR and leadership to promote faculty and staff value propositions, culture, benefits, and career opportunities.
  • Create and manage employer-focused content for the website, social media, job portals, and recruitment campaigns.
  • Support recruitment marketing efforts through compelling storytelling, testimonials, and visual content.
  • Track and analyze employer branding metrics such as applicant engagement and talent pipeline quality.
• Digital Marketing and Communications:
  • Plan and manage digital marketing campaigns across social media, email, and web platforms for admissions, outreach, and employer branding.
  • Coordinate email communications for prospective students, parents, alumni, and job candidates.
  • Monitor and analyze marketing performance metrics to improve campaign effectiveness.
• Outreach and Admissions Support:
  • Plan and execute outreach initiatives including school visits, college fairs, open houses, and information sessions.
  • Build and maintain relationships with counselors, community organizations, and industry partners.
  • Collaborate with admissions teams to support recruitment and enrollment goals.
  • Represent the institution at education fairs, outreach events, and professional forums.
• Community and Public Relations:
  • Strengthen relationships with local organizations, media, and professional networks.
  • Coordinate press releases, announcements, and media communications.
  • Support leadership with reputation management, public messaging, and stakeholder communications.
• Planning and Budget Management:
  • Develop and manage marketing, outreach, and employer branding budgets.
  • Identify cost-effective marketing channels and partnerships.
  • Manage external vendors, agencies, designers, photographers, and printers.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, Education, or a related field (Master’s preferred).
• 4-5 years of experience in marketing, branding, outreach, or communications (education sector experience preferred).
• Experience with employer branding or recruitment marketing is highly desirable.
• Strong written, verbal, and visual communication skills.

Skills and Competencies:

• Strategic marketing and brand management.
• Employer branding and storytelling.
• Relationship building and stakeholder engagement.
• Data-driven decision-making and analytics.
• Project and budget management.