Part-Time Digital Marketing Expert (Meta & Google Ads, SEO) - Australian Car Rental Company (WFH)

Pay: Rs40,000.00 - Rs60,000.00 per month (for 4 hours per day, part-time)

Job Type: Part-time

Work Location: Remote

Hiring Organization: Baraka Car Rental

Job Description

Baraka Car Rental is a Melbourne-based car rental company seeking a skilled and results-driven Part-Time Digital Marketing Expert to join our team. Visit our website at https://barakacarrental.com.au/ to learn more about our services.

This is a specialized role focused on scaling our online presence, managing our social media communities, and driving lead generation through cutting-edge digital strategies, including the use of AI tools.

This is your chance to build a stable career from the comfort of your home, working directly with our supportive Australian team to shape the digital footprint of a growing international brand.

Key Responsibilities

As our Digital Marketing Expert, you will be the driving force behind our online growth. Your core duties will include:

Paid Advertising Management: Plan, create, and optimize performance-driven advertising campaigns on Meta (Facebook & Instagram) and Google Ads to promote Baraka Car Rental's services and generate high-quality leads.

Search Engine Optimization (SEO): Conduct keyword research and implement comprehensive on-page and technical SEO strategies to improve our website's organic search rankings and visibility for key terms in the car rental market.

Social Media Management & Community Engagement: Take full ownership of our social media presence. This includes:

- Managing, growing, and energizing our brand profiles on Facebook, Twitter (X), TikTok, Instagram, and LinkedIn.

- Developing a content calendar and creating engaging content (text, image, and video) that reflects the Baraka brand.

- Fostering community engagement, responding to comments and messages, and building strong relationships with our audience.

AI-Powered Marketing: Leverage AI tools for tasks such as generating ad copy variations, brainstorming content ideas, creating basic visual assets, and conducting marketing analysis to improve campaign efficiency and effectiveness.

Analytics & Reporting: Monitor, analyze, and report on key performance indicators (KPIs) across all digital channels using Google Analytics and native platform insights to demonstrate ROI and guide our marketing strategy.

Requirements & Skills

To be successful in this role, you should have:

Platform Expertise: Hands-on experience in managing campaigns within Google Ads and Meta Business Suite/Facebook Ads Manager.

Social Media Mastery: Proven experience in managing and growing business profiles on Facebook, Instagram, Twitter, TikTok, and LinkedIn. Experience with social media management tools like Hootsuite or Buffer is a plus.

SEO & Digital Marketing Tools: Proficiency with SEO tools like SEMrush, Ahrefs, or Moz. Familiarity with other digital marketing platforms like Canva for design is advantageous.

AI in Marketing: Practical experience using AI tools (e.g., ChatGPT, Jasper, Midjourney, or Copy.ai) to enhance marketing productivity and creativity.

Analytical Skills: Ability to interpret data from Google Analytics 4 (GA4) to track performance and make data-driven decisions.

Excellent Communication: Strong written and verbal English skills for clear reporting, community engagement, and professional communication with our team.

Self-Motivation: The ability to work independently, manage your time effectively in a remote setting, and deliver results without constant supervision.

A reliable internet connection and a professional home workspace.

Compensation & Benefits

Attractive Part-Time Salary: A competitive monthly salary of Rs 40,000 - Rs 50,000.

Fully Remote Work: Enjoy the flexibility and convenience of a permanent Work-From-Home position.

Stable International Role: Work directly with a stable Australian business, avoiding the uncertainty of project-based freelancing.

Training & Support: Receive comprehensive training on our specific systems, brand voice, and processes.

Performance Bonuses: Potential for performance-based bonuses tied to marketing growth and lead generation.

Career Growth: Be a foundational part of our growing team with opportunities for increased responsibility.

How to Apply

Please apply through Indeed with your resume and a cover letter detailing your relevant experience, especially with Meta/Google Ads, SEO, and social media management. We encourage you to visit https://barakacarrental.com.au/ before your interview.

Job Type: Full-time

Pay: Rs40,000.00 - Rs60,000.00 per month

Application Question(s):

• Beyond basic posting, what is your strategy for growing a brand's presence and engagement on social media platforms like TikTok and Instagram? Please provide a brief example.
• What key metrics would you include in a weekly digital marketing performance report for our management team, and why are those metrics important?
• Describe your process for managing a paid advertising campaign from start to finish. Please include how you would split a budget between Meta Ads and Google Ads for a car rental business.

Experience:

• Digital Marketing: 2 years (Required)

Language:

• English (Required)

Work Location: Remote