Performance Marketing Executive

Performance Marketing Executive (In-House)

Location: SITE Area, Karachi

Company: Cotton Dimples

Job Type: Full-Time (On-Site)

About Cotton Dimples

Cotton Dimples is one of Pakistan's leading baby and toddler apparel brands, operating both online and through retail stores. We are looking for a data-driven and results-oriented Performance Marketing Executive to manage and scale our digital advertising efforts across multiple platforms.

The ideal candidate should be capable of planning, launching, optimizing, and reporting on campaigns while working closely with management, creative teams, and content creators to achieve business growth objectives.

Key Responsibilities

Performance Marketing

Plan, launch, and manage paid advertising campaigns across:

Meta (Facebook & Instagram)

Google Ads

TikTok Ads

Snapchat Ads

YouTube Ads (Preferred)

Manage campaign budgets and allocate spend effectively.

Optimize campaigns to improve ROAS, CPA, Conversion Rate, and Revenue.

Conduct A/B testing of creatives, audiences, offers, and landing pages.

Build and manage retargeting, prospecting, and customer retention campaigns.

Analytics & Reporting

Prepare daily, weekly, and monthly performance reports.

Analyze campaign performance and identify growth opportunities.

Monitor key KPIs including:

ROAS

CAC

CPM

CTR

CPC

Conversion Rate

Revenue Attribution

Present actionable insights and recommendations to management.

Strategy & Planning

Develop monthly performance marketing plans aligned with sales targets.

Collaborate with creative and content teams to develop ad briefs.

Identify new growth opportunities across channels.

Recommend budget allocation strategies across platforms.

Technical Responsibilities

Manage Meta Pixel, Google Analytics, GA4, Google Tag Manager, and conversion tracking.

Ensure accurate attribution and campaign tracking.

Monitor website performance and campaign funnels.

Requirements

Education

Bachelor's Degree in Marketing, Business, Analytics, Computer Science, or related field.

Experience

2–4 years of hands-on performance marketing experience.

Proven experience managing Meta and Google Ads accounts.

Experience with TikTok and Snapchat advertising preferred.

Experience in E-commerce, Retail, Fashion, or D2C brands will be highly preferred.

Skills Required

Strong analytical and reporting skills.

Proficiency in Excel and Google Sheets.

Strong understanding of digital marketing metrics and attribution.

Ability to interpret data and make performance-based decisions.

Excellent communication and presentation skills.

Strong planning and campaign management abilities.

What Success Looks Like

Consistent improvement in ROAS.

Revenue growth through paid channels.

Accurate reporting and forecasting.

Efficient budget utilization.

Strong campaign execution and optimization.

Selection Process

Shortlisted candidates will undergo:

Practical Assessment

Campaign Strategy Exercise

Performance Analysis Exercise

Budget Allocation Scenario

Reporting & Dashboard Assessment

Interview Assessment

Meta Ads Knowledge

Google Ads Knowledge

Analytics & Attribution

E-commerce Growth Strategy

Problem-Solving & Planning Ability

If you are passionate about performance marketing, data analysis, and scaling e-commerce brands, we'd love to hear from you.

Please send ur cv @ cottondimplespk@gmail.com

Job Type: Full-time

Work Location: In person