Performance Marketing Manager

We’re looking for a Performance Marketing Manager to join our growing team and lead the strategy, execution, and optimization of paid media campaigns, primarily across Google Ads, Meta, Bing, and TikTok. This role requires a blend of performance marketing expertise, strategic thinking, and hands-on execution, with a strong focus on client results and ROI.

What You’ll Be Doing

• Develop and implement comprehensive media strategies that align with client goals and broader marketing objectives.
• Lead planning, execution, and ongoing optimization of paid campaigns across Google, Meta, Bing, and TikTok.
• Monitor and analyze campaign performance, producing weekly reports with actionable insights and recommendations.
• Manage and allocate monthly advertising budgets effectively to meet performance targets and KPIs.
• Collaborate with creative teams to develop campaign briefs and provide strategic input on creative direction.
• Design and execute A/B tests and structured growth experiments, scaling effective tactics.
• Stay current with trends and updates across all paid platforms, particularly Google, Meta, and TikTok, and apply learnings to active campaigns.
• Use analytics and data-driven insights to optimize campaign strategies and guide decision-making.
• Own and report on campaign performance, KPIs, and key outcomes directly to the senior manager or leadership team.
• Serve as a subject matter expert in paid search and social, ensuring best practices are followed across accounts.

ROI (Return on Investment)

• Measure the revenue generated from individual platforms and campaigns. Track, monitor and improve the ROI for each campaign.

Reporting Responsibilities

• Deliver clear and concise weekly and monthly performance reports, outlining results, insights, and next steps.

What We’re Looking For

• Minimum 4 years of hands-on experience managing paid search and social campaigns.

Key Skills

• Strong analytical and strategic mindset with the ability to turn data into actionable recommendations.
• Proficient in media planning and buying tools across major platforms.
• Advanced knowledge of performance marketing and digital advertising principles.
• Deep expertise in Google Ads, Meta (Facebook/Instagram), Bing, and TikTok.

What We Offer

• Full-time contractual role (up to 40 hours/week) with a strong possibility of transitioning to a permanent position.
• Competitive salary + performance bonus.
• Fully remote, work from anywhere in Pakistan.
• Time Zone Compatibility: Ensure smooth communication and collaboration across similar time zones.

Job Type: Temporary

Application Question(s):

• What are your salary expectations for this role?

Education:

• Bachelor's (Required)

Experience:

• Google Ads: 4 years (Required)
• Facebook Ads: 1 year (Required)

Work Location: Remote