PPC Expert (Ebook Marketing)

Located in Gulshan-e-Iqbal, Karachi, this full-time onsite role seeks a talented PPC Expert to lead and manage paid advertising campaigns with a particular focus on ebook marketing. The ideal candidate will bring at least one year of proven experience in running successful ad campaigns, supported by a strong portfolio demonstrating measurable results. This position offers the chance to work within a creative and data-driven marketing team, contributing directly to the growth and promotion of digital products.

Key Responsibilities:
- Plan, execute, and manage PPC campaigns across major platforms such as Google Ads and Meta (Facebook) Ads.
- Continuously optimize campaigns to maximize return on investment (ROI) and drive higher conversion rates.
- Conduct comprehensive keyword research, audience targeting, and competitor analysis to refine and improve campaign strategies.
- Develop and test compelling ad copy and visuals aimed at enhancing ad engagement and performance.
- Monitor campaign performance closely and prepare detailed weekly and monthly reports to keep stakeholders informed.

Required Qualifications:
- At least one year of hands-on experience managing PPC campaigns with demonstrable success.
- A strong portfolio showcasing effective ad campaigns, especially those related to digital or ebook products.
- Proficiency in using Google Ads and Facebook Ads Manager platforms.
- Excellent analytical skills, with the ability to interpret data, generate insightful reports, and optimize campaigns based on findings.
- Basic understanding of landing page optimization and familiarity with tracking tools to support campaign effectiveness.

Preferred Qualifications and Benefits:
- Competitive salary starting from Rs40,000 per month, commensurate with skills and experience.
- Opportunities for professional growth within a supportive and innovative marketing team.
- A work environment that fosters learning and development through collaboration and data-driven decision-making.
- Full-time onsite work arrangement in Karachi, allowing for direct engagement with the team and projects.

This position is well suited for a motivated PPC professional eager to advance their career by managing impactful digital marketing campaigns within the ebook industry.