PR Manager

Job Description

Brand Power Private Limited is seeking a skilled PR Manager with a minimum of 5 years of experience to lead the company's public relations efforts. The successful candidate will manage a small team and drive strategic communication initiatives that enhance the organization's reputation and strengthen relationships with media outlets and the public. This role requires excellence in media relations, corporate communications, and brand management, along with a strong ability to plan and execute public events that align with company objectives. The ideal candidate possesses a proven track record in public relations, strong negotiation skills, and a broad network within print, electronic, and digital media platforms. In this position, the PR Manager will be responsible for creating and delivering compelling press releases, coordinating media engagements, and managing the company's brand image across various channels. The role demands excellent written and verbal communication skills in both English and Urdu, as well as experience in event planning and corporate branding. Leading a small team, the manager will oversee daily operations, mentor team members, and collaborate cross-functionally to ensure consistent messaging and positive media coverage that supports the company's goals.

Responsibilities
 

Key Responsibilities

Conduct comprehensive market, Brand, and sector research

Analyze brand performance, brand equity, brand portfolio and consumer perception

Design and execute consumer surveys, questionnaires, and focus groups

Perform competitor analysis, benchmarking, and SWOT analysis

Collect, clean, and analyze quantitative and qualitative data

Prepare detailed research reports, insights, and presentations

Support brand evaluation panels with data-backed findings

Monitor market trends and emerging opportunities

Ensure accuracy, transparency, and reliability of research data

Requirements

Proven experience in Market Research, Brand Analysis, or Business Analytics

Strong understanding of branding, consumer behavior, and market dynamics

Hands-on experience with research tools and data analysis

(Excel, Google Forms, Power BI, SPSS, or similar)

Excellent analytical, reporting, and presentation skills

Strong written and verbal communication skills (English & Urdu)

Bachelors or Masters degree in Marketing, Business, Economics, Statistics, or a related field

Preferred Backgrounds

Market Research Analyst

Brand Analyst / Brand Strategist

Consumer Insights Analyst

Business Analyst / Strategy Analyst

Research Consultant

Benefits

Opportunity to work with a nationally recognized brand evaluation platform

Exposure to top brands, industry leaders, and decision-makers

Professional, research-driven work environment

Market Competitive salary based on experience and skills