Product Marketing Manager

Job Title: Product Marketing Manager – HealthTech SaaS

Location: Onsite – Karachi

Reports To: Senior Vice President – Marketing & Business Strategy

Company: TechMatter

Division: HealthTech

Experience: 3–4 years in Product Marketing (HealthTech, FinTech, EduTech, RCM, or B2B SaaS preferred)

Key Responsibilities

• Lead the end-to-end product marketing strategy for RCM Matter’s SaaS platform.
• Act as the liaison between product, digital marketing, and sales to ensure tight alignment across all GTM efforts.
• Translate technical features into market-facing messaging, positioning, and benefits.
• Work closely with the product team to understand roadmaps, feature releases, and user feedback.
• Partner with the sales team to create sales enablement tools, presentations, product sheets, and battle cards.
• Collaborate with digital marketing on campaigns, landing pages, webinars, product-led content, and lifecycle nurture flows.
• Conduct market, competitor, and customer research to inform marketing and product decisions.
• Drive go-to-market (GTM) plans for product updates and new features, ensuring successful internal and external rollout.
• Monitor performance metrics such as product adoption, lead quality, and customer engagement.

Qualifications

• 3–4 years of experience in product marketing within B2B SaaS, preferably in HealthTech, FinTech, EduTech, or RCM/Medical Billing.
• Experience working with U.S.-based clients or products is a strong advantage.
• Demonstrated ability to lead cross-functional initiatives and align multiple stakeholders.
• Strong understanding of SaaS business models, sales funnels, and buyer personas.
• Excellent written and verbal communication skills with a knack for storytelling.
• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.

Preferred Skills

• Familiarity with U.S. healthcare, revenue cycle management, clearinghouses, or EHR/PM systems.
• Proficiency in tools like HubSpot, Salesforce, Google Analytics, Notion, or Asana.
• Experience in product launches, growth marketing, and product-led content creation.

What We Offer

• An opportunity to shape the growth of a flagship Health Tech product serving the U.S. market.
• Direct exposure to executive leadership and strategic business functions.
• Competitive salary and benefits.
• Collaborative, impact-driven culture in a fast-growing tech company.

📩 How to Apply:

Send your CV to [email protected] with the subject line "Product Marketing Manager" or WhatsApp on 0336 3330905.