Sales Outreach / Lead Generation Executive

Job Description

We are seeking a proactive and detail-oriented Lead Generation & Outreach Specialist to join our team. The ideal candidate will be responsible for identifying, connecting, and nurturing potential clients through cold outreach across multiple platforms including email, social channels, and freelance marketplaces. This role will play a crucial part in building a strong sales pipeline and supporting the sales team in meeting revenue goals

Key Responsibilities:

Conduct targeted prospect research using tools such as LinkedIn Sales Navigator and other lead generation platforms.

Perform cold outreach via email, LinkedIn (connections, InMails, messages), Facebook, freelance platforms (e.g., Upwork, Fiverr), and other sales channels.

Send personalized messages and connection requests tailored to each prospect.

Track and manage all conversations, ensuring timely follow-ups and consistent lead nurturing.

Book qualified leads and hand off to the sales team for closing.

Assist in client communication to ensure a smooth onboarding experience and maintain relationships.

Maintain accurate records of outreach activities and lead statuses in CRM or pipeline tracking tools.

Collaborate closely with the sales team to align outreach strategies with campaign goals and revenue targets.

Provide feedback and insights to improve outreach templates and engagement strategies.

Requirements:

Proven experience in lead generation, sales outreach, or business development, preferably in a B2B or digital services environment.

Strong knowledge of tools like LinkedIn Sales Navigator, CRM software (e.g., HubSpot, Pipedrive), and outreach automation tools.

Excellent written communication skills with the ability to craft personalized, engaging messages.

Familiarity with using freelance platforms (Upwork, Fiverr, etc.) for prospecting and outreach.

Highly organized with strong attention to detail and ability to manage multiple conversations simultaneously.

Self-motivated and proactive, with a strong ability to work independently and meet deadlines.

Experience working in a remote or hybrid environment is a plus.