SOCIAL MARKETING CAMPAIGN FOR WHEY2VALUE PROJECT IN PAKISTAN

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in
2002 to tackle the human suffering caused by malnutrition. Working with both governments and
businesses, we aim to transform food systems so that they deliver more nutritious food for all people.
At GAIN, we believe that everyone in the world should have access to nutritious and safe food. We work
to understand and deliver specific solutions to the daily challenge of food insecurity faced by poor
people. By understanding that there is no “one-size-fits-all” model, we develop alliances and build
tailored programmes, using a variety of flexible models and approaches.
We build alliances between governments, local and global businesses, and civil society to deliver
sustainable improvements at scale. We are part of a global network of partners working together to
create sustainable solutions to malnutrition. Through alliances, we provide technical, financial and
policy support to key participants in the food system. We use specific learning, evidence of impact, and
results of projects and programmes to shape and influence the actions of others.
Headquartered in Geneva, Switzerland, GAIN has representative offices in Denmark, The Netherlands,
the United Kingdom, and the United States. In addition, we have country offices in Bangladesh,
Ethiopia, India, Indonesia, Kenya, Mozambique, Nigeria, Pakistan, and Tanzania. Programmes and
projects are carried out in a variety of other countries, particularly in Africa and Asia.