SOCIAL MEDIA HANDLER

• Develop and implement social media strategies to align with business goals
• Create, schedule and publish engaging content across social media platforms
• Analyze current marketing efforts to pinpoint weaknesses and make improvements
• Collaborate with other marketing experts to develop cross-channel assets
• Monitor and respond to comments, messages and mentions to foster community engagement
• Leverage social media trends to gain traction and amplify following
• Ensure all assets are on brand and in line with company values and goals
• Set, monitor and react to information gleaned from key performance indicators (KPIs)
• Manage social media advertising budgets
• Stay up to date with social media trends, algorithm changes and best practices
• Manage social media tools and platforms used for scheduling, listening and analytics

Work Location: In person