Social Media Manager

Job Description

The Social Media Manager will develop and implement a comprehensive social media strategy to increase our brand awareness, improve marketing efforts, and increase sales. This role involves overseeing all social media platforms, creating engaging content, and measuring the impact of various campaigns to ensure alignment with the broader marketing goals of the company.

Key Responsibilities:

1. Social Media Strategy

• Develop and implement a cohesive social media strategy that aligns with the company’s brand identity, audience engagement, and business goals.
• Stay up-to-date with the latest social media best practices and technologies.
• Use social media marketing tools to create and maintain the company’s brand.

2. Content Creation and Management

• Oversee the creation and delivery of all social media content (e.g., posts, videos, pictures, and infographics).
• Work collaboratively with marketing, sales, and product development teams to ensure content is informative and appealing.
• Manage a content calendar that schedules all aspects of the creation and delivery of content across various social media platforms.

3. Engagement and Community Management

• Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (i.e.: Facebook Timeline cover, profile pictures, thumbnails, ads, landing pages, Twitter profile, and blog).

4. Analytics and Reporting

• Track key social media analytics on a monthly basis, including Google Analytics reports to understand the effectiveness of the strategy being employed.
• Adjust marketing strategies based on the insights gathered from analytics and reporting.
• Prepare reports on the progress and success of social media strategies to stakeholders.

Job Skills

Social Media Measurement Creative Social Management Social Media Optimization

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Karachi, Pakistan

Gender

No Preference

Minimum Education

Intermediate/A-Level

Career Level

Experienced Professional

Minimum Experience

3 Years

Apply Before:

May 11, 2025