Social Media Marketing

Join Click Wave Digital as a Social Media Marketing Specialist and bring your creative expertise to develop and implement effective social media strategies that enhance brand presence across multiple platforms. This role focuses on planning and executing content that engages target audiences and drives measurable growth. You will leverage your skills in content creation, social media advertising, and audience targeting to optimize campaigns and maximize reach. Your proficiency with graphic design tools such as Adobe Photoshop and Canva, along with video editing software, will enable you to create compelling visuals that support the social media strategy. As a Social Media Marketing Specialist with 1 to 3 years of professional experience, you will contribute to Click Wave Digitals digital marketing objectives by analyzing social media analytics and optimizing campaign performance. Strong communication and time management skills are essential to coordinate content planning effectively. While this position does not include team management, it offers opportunities to collaborate within a dynamic environment to refine brand messaging and support overall marketing goals. This role requires a Bachelors degree or equivalent certification in Graphic Design and a proven portfolio demonstrating your creative designs and project outcomes.

Responsibilities

• Develop and execute social media marketing campaigns aligned with brand strategy and company objectives.
• Create engaging and visually compelling content including graphics, videos, and written posts for platforms like Facebook, Instagram, and Twitter.
• Utilize Facebook Ads Manager and other social media advertising tools to set up, monitor, and optimize paid campaigns for increased engagement and conversions.
• Analyze social media insights and analytics regularly to assess campaign performance and identify opportunities for improvement.
• Target specific audience segments to enhance content relevance and maximize reach and engagement.
• Manage the social media content calendar and coordinate the scheduling and publishing of posts to ensure consistent brand presence.
• Apply graphic design skills using tools such as Adobe Photoshop and Canva to develop creative assets that align with brand guidelines.
• Edit and produce high-quality videos using software like Adobe Premiere Pro or Final Cut Pro to support visual storytelling across social channels.
• Maintain a solid understanding of current social media trends and emerging platforms to keep strategies up-to-date and competitive.
• Collaborate with the marketing team to ensure integrated messaging and campaign consistency across all digital channels.
• Communicate clearly and efficiently with internal stakeholders to manage project deadlines and deliverables.
• Maintain and organize a digital portfolio showcasing creative work and campaign successes for evaluation and reporting purposes.