Social Media Marketing Executive

We are looking for a Junior Social Media Manager with a solid understanding of the Crypto and Forex markets to join a fast-growing digital marketing firm focused on crypto-related services and educational courses. This role is ideal for someone enthusiastic about trading ecosystems who can create compelling content, manage diverse social media platforms, and contribute to lead generation through both organic and paid strategies. The position involves active participation in content creation, community engagement, and advertising efforts to support growth within the trading community.

Key Responsibilities

Content & Social Media Management:
Develop and script content across financial, lifestyle, and podcast formats. Create engaging captions, hashtags, tweets, and platform-specific copy tailored for channels such as Instagram, TikTok, X (Twitter), Facebook, LinkedIn, Threads, and Discord. Plan and maintain content calendars to ensure consistent posting. Coordinate basic video shoots, manage camera equipment, and assist with studio setups.

Crypto & Forex Expertise:
Produce market-relevant content that reflects current trends in crypto and forex. Engage with online trading communities to encourage interaction and growth. Support webinars and live sessions centered on trading and financial topics.

Advertising & Promotions:
Manage Meta Ads and other paid promotional campaigns effectively. Execute email marketing campaigns to nurture leads and maintain audience engagement. Oversee Google Ads campaigns to maximize reach and conversions. Ensure compliance with Meta’s advertising policies, handle any policy violations, and maintain account health.

Required Qualifications

Proven experience managing social media accounts with measurable outcomes. Strong skills in content writing and scriptwriting, either manually or with AI tools. Hands-on knowledge of Crypto and Forex markets. Proficiency in content planning and scheduling tools. Experience managing Meta Ads, Google Ads, and email marketing campaigns. Ability to set up and manage webinars. Familiarity with Meta’s advertising policies and experience resolving policy violations.

Preferred Qualifications and Benefits

A deep understanding of crypto and forex trading ecosystems, including market dynamics and community behavior. Comfortable working with analytics, engagement metrics, and growth tracking to optimize social media performance. Highly organized, execution-focused, creative, proactive, and detail-oriented. Education level is flexible; candidates who are graduates or currently enrolled in university are encouraged to apply, with skills and experience prioritized over formal education.

Additional Information

This is a full-time, on-site position based in DHA, Karachi (Bukhari Commercial) with working hours from 10:00 AM to 6:00 PM. The salary range for this role is Rs60,000 to Rs70,000 per month. This opportunity offers professional growth within a specialized niche of digital marketing focused on the rapidly evolving crypto and forex sectors. Candidates passionate about trading markets and social media management will find this role rewarding and collaborative.