Social Media Marketing Specialist

About the job

We are seeking a dynamic Social Media & Campaign Specialist with 2–3 years of experience in managing both paid advertising campaigns and organic social media strategies. The ideal candidate will have a strong understanding of digital platforms, content planning, and performance marketing.

Key Responsibilities:

• Plan and execute paid ad campaigns on Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads
• Monitor and optimize campaign performance based on key metrics (CTR, CPA, ROAS)
• Develop and implement organic social media strategies to grow followers, increase engagement, and improve brand visibility
• Manage content calendars, posting schedules, and social media interactions
• Collaborate with content and design teams to ensure brand consistency across platforms
• Track and report performance of both paid and organic activities
• Stay updated on the latest trends and algorithm changes across all major platforms

Requirements:

• 2–3 years of experience in digital marketing, with a focus on paid campaigns and organic growth
• Proficient in campaign tools: Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, Bing Ads
• Hands-on experience managing social platforms: LinkedIn, Instagram, Facebook, Twitter/X
• Strong analytical mindset with knowledge of tools like Google Analytics and social media insights dashboards
• Excellent communication, coordination, and creative thinking skills

Apply at [email protected], Subject line must be (Social Media Specialist | Name)