Social Media Sales Executive

Crimson Beauty and Hair Studio seeks a highly motivated Social Media Sales Executive to enhance and manage the salon's digital presence. The ideal candidate is a creative and tech-savvy professional with at least one year of experience in social media and website management. This role focuses on elevating the brands visibility and engagement on platforms such as Instagram, Facebook, and TikTok, while maintaining the salons website using tools like WordPress. The executive will implement digital marketing strategies and contribute to lead generation and customer relationship management to boost sales and customer loyalty. Although this role does not include managing a team, it requires close collaboration with internal staff to promote services and special offers effectively.
Responsibilities
 

• Develop and implement social media campaigns across multiple platforms to increase brand awareness and lead generation.
• Create engaging and visually appealing content including posts, reels, and stories that align with the salons brand aesthetics and beauty trends.
• Manage customer interactions on social media by responding promptly to inquiries and engaging with followers to build strong customer relationships.
• Maintain and update the salons website using WordPress or similar platforms, ensuring an optimal user experience and up-to-date information about services and promotions.
• Apply basic search engine optimization (SEO) techniques to improve online visibility and drive organic traffic to the website and social media channels.
• Utilize digital marketing tools such as Meta Business Suite and Canva to design campaigns and promotional materials.
• Monitor and analyze social media metrics and digital campaign performance to make data-driven decisions that enhance engagement and sales conversion.
• Collaborate with the salon team to coordinate marketing efforts, promote special offers and events, and ensure consistent brand messaging across all digital platforms.
• Manage customer data accurately to streamline sales funnel processes and support effective customer relationship management.
• Continuously research and stay informed about the latest digital marketing trends, beauty industry developments, and emerging social media tools to keep the studios online presence modern and competitive.