Ads Copywriter

Job Description

We are looking for a dynamic and innovative Performance Creative Strategist with a strong flair for creative writing, storytelling, and crafting compelling ad hooks and scripts. This role is crucial in driving high-performing advertising campaigns by blending captivating narratives with data-driven strategies to maximize engagement and ROI for eCommerce and digital brands.

Responsibilities:

• Develop captivating ad scripts, attention-grabbing hooks, and engaging copy that resonates with target audiences.
• Collaborate with creative teams to produce visually and emotionally impactful ad content tailored to Facebook, Instagram, and other social platforms.
• Use data insights to refine and optimize creative concepts, ensuring peak campaign performance and scalability.
• Continuously research audience behavior, industry trends, and competitor strategies to develop innovative advertising approaches.
• Test and iterate ad creative based on performance metrics, ensuring consistent improvement and alignment with campaign goals.

Requirements:

• 5+ years of experience in writing ads, with at least 30% of ads achieving winner status.
• 2+ years of experience leading ad performance teams to deliver exceptional results.
• Strong expertise in creative writing, storytelling, and developing scripts that drive action and engagement.
• Must have case studies of past brand campaigns showcasing successful scaling efforts.
• Proven experience in performance marketing, advertising, or content creation, preferably for eCommerce or digital brands.
• A deep understanding of audience psychology and the ability to craft hooks and narratives that capture attention.
• Familiarity with ad platforms like Facebook Ads Manager and an understanding of key performance metrics.
• Excellent collaboration and communication skills, with the ability to work seamlessly with designers, copywriters, and media buyers.
• A creative mindset with a results-driven approach to advertising.

Other Details

Work Mode: Onsite - Full Time

Experience: 5+ years

Days: Monday to Saturday

Timing: 9am-5pm

Benefits:

• Bonuses
• Paid leaves
• Loans
• Medical coverage