GTM Strategy Manager

About the job
Key Responsibilities

Market Intelligence & Strategic Planning
Conduct comprehensive enterprise market research to identify and validate high-potential market segments
Develop detailed buyer personas and mapping of decision-maker landscapes in target industries
Create sophisticated market segmentation strategies that align with company growth objectives
Monitor and analyze competitive intelligence to inform strategic positioning and differentiation
Sales Enablement and Go-to-Market (GTM) Strategy
Design and implement robust sales enablement programs that empower the sales team with:
Tailored value propositions
Compelling pitch decks
Comprehensive case studies
Targeted sales collateral
Develop nuanced GTM strategies that account for complex B2B sales cycles and multi-stakeholder decision-making processes
Collaborate cross-functionally with product, marketing, and sales teams to ensure cohesive messaging and approach
Partnership and Channel Development
Identify, evaluate, and cultivate strategic partnerships with:
Resellers
System integrators
Technology alliance partners
Build and maintain relationship networks that expand market reach and create new revenue opportunities
Develop partner enablement programs and support materials
Data-Driven Performance Optimization
Implement rigorous performance tracking and analysis frameworks
Monitor and analyze key sales and marketing metrics, including:
Lead quality scores
Pipeline velocity
Conversion rates
Customer acquisition costs
Develop actionable insights to continuously refine targeting, messaging, and resource allocation strategies

Qualifications and Requirements/ You might be a good fit by having the following

Required Qualifications
6-8 years of progressive experience in B2B strategy, enterprise Marketing, or market development roles, Experience in Consultancy will be a plus
Proven track record of developing and executing successful enterprise market strategies
Deep understanding of complex B2B sales cycles and enterprise buying processes
Strong analytical skills with ability to derive strategic insights from data
Excellent communication and presentation skills
Demonstrated ability to collaborate across multiple organizational functions
Technical and Soft Skills
Advanced proficiency in CRM platforms (Salesforce, HubSpot)
Data analysis tools (Tableau, Power BI, Google Analytics)
Market research methodologies
Strategic planning frameworks
Exceptional interpersonal and negotiation skills
Strong presentation and storytelling capabilities
Ability to synthesize complex information into clear, actionable strategies
Educational Requirements
Bachelor's degree in Business Administration, Marketing, Economics, or related field
MBA or advanced degree preferred but not mandatory
Relevant certifications in strategic marketing or sales enablement are a plus

Who you are/You should be

Strategic Thinking Traits
Analytical Mindset: Possesses an innate ability to break down complex business challenges into actionable insights
Visionary Perspective: Demonstrates forward-thinking capabilities, anticipating market trends and potential opportunities before they become evident
Strategic Agility: Adapts quickly to changing market dynamics while maintaining a consistent long-term strategic vision
Interpersonal and Communication Traits
Diplomatic Intelligence: Navigates complex organizational landscapes with exceptional interpersonal skills
Collaborative Spirit: Builds strong cross-functional relationships with ease, bridging gaps between sales, marketing, product, and executive teams
Persuasive Communication: Articulates complex strategies with clarity and conviction, able to influence decision-makers at all levels
Active Listening: Deeply understands stakeholder perspectives, extracting nuanced insights from conversations
Psychological Resilience Traits
Calculated Risk-Taker: Comfortable making strategic decisions with incomplete information
Emotional Intelligence: Maintains composure under pressure and navigates complex interpersonal dynamics
Persistent Problem-Solver: Views challenges as opportunities for innovation and strategic refinement
Intellectual Curiosity: Constantly seeks to learn and understand emerging market trends and technologies
Performance-Driven Traits
Results-Oriented Mindset: Laser-focused on achieving tangible business outcomes
Data-Driven Decision Maker: Balances intuition with rigorous analytical thinking
High Performance Standards: Sets and maintains exceptionally high expectations for self and team
Strategic Patience: Understands the long-game of B2B sales cycles while maintaining a sense of urgency
Entrepreneurial Traits

Innovative Thinking: Approaches challenges with creative and unconventional solutions
Growth Mindset: Views setbacks as learning opportunities and continuously seeks personal and professional development
Relationship Builder: Naturally creates and nurtures strategic partnerships and networks
Adaptability: Thrives in dynamic and ambiguous business environments