Visual Merchandiser (Shopify)

A Visual Merchandiser on Shopify. He is responsible for curating the online storefront to maximize conversion rates, brand consistency, and customer engagement. This role is essential for creating a seamless and visually compelling shopping experience.

Key Responsibilities of a Shopify Visual Merchandiser:

1. Storefront Arrangement & Product Organization

Curate Collections & Product Categories
Group products strategically (e.g., New Arrivals, Best Sellers, Seasonal Collections).
Ensure products are categorized correctly with tags and collections.
Optimize Product Sorting & Display Order
Prioritize best-selling or high-margin items at the top of collections.
Arrange products based on data-driven insights (e.g., customer behavior, trends).
Update Homepage Featured Sections
Select highlighted products for homepage banners or promotional sections.
Regularly update sections like "Trending Now", "Back in Stock", or "Limited Edition".

2. Uploading & Optimizing Product Media

Upload High-Quality Product Photos
Ensure consistent image sizes and backgrounds.
Optimize images for fast loading speed (compress large files).
Manage 360° or Video Content
Upload interactive media (Shopify supports videos, GIFs, and 3D models).
Write & Format Product Descriptions
Use SEO best practices to improve search rankings.
Ensure clear, persuasive, and scannable formatting (bullet points, short paragraphs).
Add size charts, fabric info, and care instructions where necessary.

3. Updating Banners & Promotions

Create & Swap Homepage Banners
Design or upload seasonal graphics, sales announcements, or drop countdowns.
Ensure banners link to the correct collections or products.
Add Promotional Messaging
Update announcement bars (e.g., "Free Shipping Over $100").
Set up countdowns for limited-time offers.

4. Managing Product Availability & Inventory

Manage Look & Appearance of Sold Out Banners, Mark Items as Sold Out
Identify low-stock and sold-out items that need replenishment.
Sell out low performing items during drops
Mark Down Items & Manage Discounts
Set up sales pricing, automatic discounts, or bundles.
Create strikethrough pricing for clearance or flash sales.
Remove Discontinued or Seasonal Products
Hide or archive products that are outdated or no longer available.

5. Optimizing the Customer Journey

Ensure Navigation is Intuitive
Update menus, filters, and search categories to improve product discovery.
Adjust collection pages for easier browsing.
Set Up Product Recommendations
Use Shopify's "Related Products" feature.
Create cross-sell & upsell opportunities ("Complete the Look").
Optimize Mobile Layouts
Ensure products and collections display well on mobile devices.
Adjust layouts for best mobile experience (image scaling, button placement).

6. Analyzing Data & Making Adjustments

Monitor Storefront Performance
Use Shopify Analytics to track best-performing products, collections, and layouts.
Adjust sorting based on click-through rates, conversion rates, and bounce rates.
A/B Test Visual Elements
Experiment with different images, banners, or layouts to see what converts best.
Track results using heatmaps (Hotjar, Crazy Egg) or Shopify reports.
Optimize for SEO
Improve meta descriptions, alt text for images, and product URLs for search visibility.
Ensure product names use keywords shoppers search for.

7. Klaviyo Integration for Email Marketing & Customer Engagement

Design & Implement Email Campaigns 
Collaborate with the marketing team to design and implement email marketing campaigns using Klaviyo, including product announcements, sales, and seasonal promotions.
Segmentation & Personalization 
Use Klaviyo’s segmentation tools to send personalized product recommendations based on customer behavior and preferences.
Automated Workflows 
Set up and optimize automated email flows (e.g., welcome series, abandoned cart, post-purchase emails) to drive engagement and conversions.
Analyze Campaign Performance 
Track key email metrics (e.g., open rates, click-through rates, conversion rates) in Klaviyo to adjust future strategies and improve overall customer engagement.

Additional Responsibilities a Visual Merchandiser May Have

- Managing Landing Pages – Designing campaign-specific pages (e.g., for a new drop).

- Creating Collection Lookbooks – Uploading curated editorial-style product displays.

- Overseeing Product Reviews & UGC – Approving customer reviews and featuring user-generated content.

- Handling Site Translations (If International) – Managing translated content for different markets.

Job Type: Full Time - Onsite

Timings: Night Shift (9 PM to 6 AM)