Google Ads Specialist

- Plan, create, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube.  
- Conduct keyword research and optimize bidding strategies to maximize ad performance.  
- Write compelling ad copies and test variations to improve click-through rates (CTR).  
- Perform A/B testing on ad creatives, landing pages, and bidding strategies.  
- Monitor campaign performance and adjust budgets, bids, and targeting as needed.  
- Implement audience targeting strategies, including remarketing and lookalike audiences.  
- Track and report campaign performance using Google Analytics and other reporting tools.  
- Stay updated with the latest Google Ads trends, features, and algorithm updates.  
- Work closely with the marketing and sales teams to align ad strategies with business goals.  
- Manage ad spend efficiently to ensure cost-effectiveness and high ROI.  

Qualifications & Skills:  
- Bachelor’s degree.  
- Minimum 3-5 years of hands-on experience in managing Google Ads campaigns.  
- Strong understanding of PPC strategies, bid management, and quality score optimization.  
- Proficiency in Google Ads, Google Tag Manager, and Google Analytics.