Product Marketing Manager

Job Description :

Develop effective strategies and plans to communicate the features and benefits of OpsMx products to customers

• Study company products and translate technical details into benefits for the user
• Assess current competitor offerings, seeking opportunities for differentiation
• Develop product marketing strategies (pricing, advertising, product launching
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Formulate GTM strategy for new product / feature launches to achieve scale quickly and drive the execution along with the Marketing team
• Create and maintain engaging sales decks to win over potential customers.
• Help craft winning email outreach campaigns.
• Test marketing product features, releases and ad copy
• Work with the customers to collect success stories and testimonials, which could be published on various channels
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Skill Required:

• Proven experience in Product Marketing of a minimum of 8 years
• Understanding of the CI/CD, Application Performance Monitoring, and Containers market
• Experience in market analysis
• Familiar with product marketing tactics
• Working knowledge of web analytics tools
• Excellent communication skills
• Keen eye for detail
• Creativity
• A natural storyteller – have empathy for users and are able to clearly communicate and engage with your audience

Apply here : hr@opsmx.io