SEO & AI optimization Specialist

We are seeking an experienced SEO & AI Optimization Specialist to spearhead the creation and execution of advanced SEO strategies that integrate AI-driven tools and Large Language Model (LLM) optimization techniques. The ideal candidate will possess a strong foundation in traditional SEO best practices alongside a deep understanding of how AI and generative models are transforming search and content discovery. This role is ideal for someone passionate about both SEO and AI, with a proven track record of delivering measurable improvements in organic search performance.

Key Responsibilities
Develop and implement comprehensive SEO strategies focused on enhancing organic search rankings and attracting qualified traffic. Conduct continuous keyword research and leverage AI-powered semantic search analysis to uncover high-value opportunities. Optimize on-page elements including meta tags, title tags, header tags, structured data, and content for traditional search engines as well as AI-driven discovery platforms. Utilize AI and LLM optimization techniques to boost content visibility on AI-enhanced search engines such as Google SGE, Bing AI, and Perplexity. Enhance brand presence within LLM-generated responses on platforms like ChatGPT, Claude, and Gemini by applying prompt engineering and retrieval optimization methods. Monitor SEO performance using tools such as Google Analytics, Search Console, and AI-enhanced SEO platforms, providing actionable insights and recommendations. Perform competitor and market research, including AI content gap analysis, to identify strengths, weaknesses, and growth opportunities. Collaborate closely with writers and content creators to develop high-quality, SEO and AI-optimized content that ranks well and appears prominently in AI-driven search results. Ensure websites are technically optimized for crawlability, indexing, and AI-readiness, including the implementation of structured data, knowledge graphs, and embeddings. Stay up to date with the latest trends in SEO, AI, generative search, algorithm updates, and evolving best practices.