BTL Executive (Sukkur)

BTL Executive (Sukkur)

Location: Sukkur, Sindh (PK)

Purpose of the Job: The role is responsible for managing and executing marketing activities, including in-store promotions, outdoor campaigns, and event

s.

Job Descript

ion:
Execution, Monitoring and follow-up with agencies regarding Mega BTL & Activation Projects for all brands Monitor the in-store category captain program in Key Retail Outlets of the region and define the issues for its smooth operation Managing and participate in maximum events to build brand e
quity Monitoring all Outdoor Media Campaigns Responsible for BTL activities on ground execution and back checking of outdoor media campaigns Regional custodian for Brand KPIs (TOM, penetration and consideration)Monitoring of all In-Store BTL Activities (LMT & IMT) driving customer conversion and retention Timely communication of Regular Event Sponsorship / Mela Sponsorship or any other key marketing opportunity Conduct timely Post Audit of all BTL activations and Outdoor Campaigns and report Promptly reporting of all Competitor activities and initiatives (Market Intel)

Qualification:
Minimum Bachelor's degree in relevant field Candidates should have at least 3 years of relevant work experience, preferably within FMCG

industry

Skills & Competencies:
Interpersonal and Communication Skills Stakeholder
Management Negotiation Skills