Business Analyst - Food

Careem is on a mission to create the Everything App for the greater Middle East, aiming to simplify daily life through seamless movement, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn, served more than 70 million customers, and built a thriving platform for the region’s top talent and entrepreneurs. Operating in over 70 cities across 10 countries—from Morocco to Pakistan—the company is now entering a new phase driven by AI innovation. Careem is looking for curious and problem-solving AI professionals to develop tools, automate workflows, and create meaningful impact by streamlining operations, enhancing customer experiences, and reimagining internal systems. The Business Analyst role within the Food vertical plays a crucial part in leveraging data-driven insights and strategies to accelerate user acquisition, engagement, and retention on Careem’s platform.

Key Responsibilities

Data Collection and Preparation: Extract data from multiple sources including SQL databases, APIs, and third-party tools. Cleanse and wrangle datasets to ensure accuracy and usability. Maintain data integrity through regular quality checks and automate data pipelines by developing scripts to enhance efficiency.

Analysis and Insights: Perform exploratory data analysis (EDA) to uncover trends and patterns across channels, verticals, and campaigns. Design, execute, and interpret A/B tests to assess growth initiatives. Analyze user behavior and segment performance to support growth, engagement, and retention strategies. Utilize predictive analytics and advanced statistical techniques to forecast trends and outcomes.

Reporting and Visualization: Develop and maintain real-time dashboards using tools such as Tableau and Power BI. Produce weekly and monthly reports on key performance indicators. Present data insights through clear visualizations to facilitate decision-making. Monitor and report on core growth metrics including retention, churn, and acquisition.

Required Qualifications

A Bachelor’s degree in Engineering, Mathematics, or Statistics from a Tier-1 institute is essential. Candidates should have 4-5 years of proven experience in a similar role, ideally within large-scale B2C startups such as food delivery, e-commerce, gaming, or consumer internet sectors. Strong skills in data mining, statistical modeling, and advanced data analysis are required. Proficiency in Python, SQL, and data visualization tools including Power BI, VBA, Tableau, and PowerPoint is expected. A solid understanding of A/B testing, regression analysis, user segmentation, cohort analysis, churn/attrition modeling, and Customer Lifetime Value (CLTV) models is necessary. The role demands the ability to apply behavioral analytics principles to growth models and excellent communication skills to present complex results effectively to both technical and non-technical stakeholders.

Preferred Qualifications and Benefits

Certifications in Data Intelligence, Business Intelligence reporting, or Artificial Intelligence are advantageous. Careem offers a dynamic work environment where employees can make a regional impact while continuously learning and growing. The company supports a hybrid work model with four days in the office and one day remote, along with the flexibility to work remotely from any country for up to 30 days annually. Benefits include unlimited vacation days, healthcare coverage, and fitness reimbursements for gym memberships, health clubs, and training classes. Joining Careem means collaborating with inspiring colleagues in a purpose-driven organization dedicated to unlocking the region’s untapped potential and driving meaningful change.