Content Strategy Head

About Our Client: Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.

We are looking for an experienced Senior Content Strategist with 3 to 5 years of hands-on experience in content management, strategy, and marketing. The ideal candidate will be responsible for managing end-to-end content workflows and developing comprehensive content strategies across multiple channels including blogs, social media, cold campaigns, and whitepapers. A strategic thinker with excellent organizational skills and a deep understanding of content marketing is essential for this role.

Responsibilities:

• Develop, manage, and optimize content workflows to ensure timely delivery and high-quality output.
• Create comprehensive content strategies that align with business goals and target audiences across multiple platforms.
• Manage the blog editorial calendar including topic ideation, keyword strategy, content creation, and final publishing.
• Collaborate with SEO and marketing teams to integrate keyword research and SEO best practices into content.
• Develop and execute content marketing campaigns to support lead generation and brand positioning objectives.
• Monitor content performance using analytics tools, reporting insights and recommending improvements.
• Work cross-functionally with design, social media, and sales teams to ensure cohesive brand messaging and campaign execution.
• Stay updated on industry trends, content marketing innovations, and best practices including AI content automation.

What's Required:

Content Management:

• 3 to 5 years of professional experience in managing content workflows.
• Proven ability to oversee content calendars, ensuring smooth workflow from ideation to publication.

Content Strategy:

• Experience in creating full content strategies tailored for different content types such as blogs, landing pages, social media, cold outreach campaigns, whitepapers, and more.
• Expertise in managing blog editorial calendars, including topic selection, keyword research and final publication.

Content Marketing:

• Ability to develop and implement effective content marketing strategies to drive lead generation and brand awareness.
• Strong understanding of content promotion tactics and measurement of content marketing ROI.

AI Content Automation:

• Experience integrating AI solutions to streamline content production, improve efficiency, and maintain quality standards.
• Ability to balance automated content generation with human oversight to ensure relevance and brand voice consistency.