Content Strategy Lead - B2B

About Our Client: Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.

What We're Looking For: We are looking for an experienced Senior Content Strategist with 3 to 5 years of hands-on experience in content management, strategy, and marketing. The ideal candidate will be responsible for managing end-to-end content workflows and developing comprehensive content strategies across multiple channels including blogs, social media, cold campaigns, and whitepapers. A strategic thinker with excellent organizational skills and a deep understanding of content marketing is essential for this role.

Responsibilities:

• Develop, manage, and optimize content workflows to ensure timely delivery and high-quality output.
• Create comprehensive content strategies that align with business goals and target audiences across multiple platforms.
• Manage the blog editorial calendar including topic ideation, keyword strategy, content creation, and final publishing.
• Collaborate with SEO and marketing teams to integrate keyword research and SEO best practices into content.
• Develop and execute content marketing campaigns to support lead generation and brand positioning objectives.
• Monitor content performance using analytics tools, reporting insights and recommending improvements.
• Work cross-functionally with design, social media, and sales teams to ensure cohesive brand messaging and campaign execution.
• Stay updated on industry trends, content marketing innovations, and best practices including AI content automation.

What's Required:

Content Management:

• 3 to 5 years of professional experience in managing content workflows.
• Proven ability to oversee content calendars, ensuring smooth workflow from ideation to publication.

Content Strategy:

• Experience in creating full content strategies tailored for different content types such as blogs, landing pages, social media, cold outreach campaigns, whitepapers, and more.
• Expertise in managing blog editorial calendars, including topic selection, keyword research and final publication.

Content Marketing:

• Ability to develop and implement effective content marketing strategies to drive lead generation and brand awareness.
• Strong understanding of content promotion tactics and measurement of content marketing ROI.

AI Content Automation:

• Experience integrating AI solutions to streamline content production, improve efficiency, and maintain quality standards.
• Ability to balance automated content generation with human oversight to ensure relevance and brand voice consistency.

Other Details:

Work Mode: Onsite, Karachi

Experience: 3-5 years

Days: Monday to Friday

Timing: 9AM-6PM

Benefits:

• Annual performance-based increments and bonuses
• Health insurance
• Life Insurance, and more