Creative Strategist – Meta Ads (eCommerce) (Remote) (Overnight Shift)

Company: ROI Counts
Location: Remote
Working Hours: 6:30 PM – 4:30 AM PKT

About ROI Counts

ROI Counts is a performance-driven eCommerce marketing team working with multiple direct-to-consumer brands.

Our focus is creative-first acquisition.

We believe the biggest lever for scaling paid social is high-performing ad creatives, and we operate a fast creative testing engine designed to continuously produce, test, and iterate winning ad concepts.

We are looking for a Senior Creative Strategist to lead the creative engine behind our paid acquisition campaigns.

You will work across multiple brands developing ad concepts, writing scripts, analyzing creative performance, and driving continuous creative iteration.

Role Overview

This role owns the creative strategy and testing pipeline for paid acquisition.

Your primary responsibility is to continuously develop new ad concepts, write scripts, analyze performance, and decide what creative should be:

• Iterated
• Scaled
• Replaced

You will work closely with designers, video editors, and creators to maintain a strong and consistent pipeline of new ad creatives.

This is not a media buying role. Campaign budgets and bidding strategies are handled separately.

Your focus is creative performance. Below are the key responsibilities in this role.

Creative Strategy

• Develop new ad concepts, angles, and hooks for Meta Ads
• Research competitors and identify emerging creative trends
• Build and maintain a structured creative testing roadmap
• Suggest creative budget allocation across concepts and formats
• Identify creative fatigue and propose new iterations
• Brainstorm new ad formats and creative approaches

Script Writing & Concept Development

• Write high-performing UGC video scripts
• Write structured static ad briefs for designers
• Develop multiple hooks and creative variations per concept
• Present new concepts and scripts for approval
• Assign approved scripts to creators and production teams

Creative Production & Iteration

• Work closely with creators, editors, and designers to produce ad creatives
• Ensure creative assets are delivered on time
• Create mashups using existing footage and assets
• Rebuild ads with new hooks, messaging, or pacing
• Use existing footage with new scripts or AI voiceovers to test new angles
• Continuously iterate on existing creatives to improve performance

Performance Analysis & Reporting

• Analyze creative-level performance metrics including:
• CTR
• CPA
• Hook rate
• Hold / sustain rate
• Hit rate
• ROAS
• Identify winning creatives and scaling opportunities
• Identify underperforming creatives and determine why they failed
• Produce weekly reports covering:
• creatives tested
• winning creatives
• failed creatives
• key learnings
• Provide a high-level summary of creative performance across accounts

Landing Page Alignment

• Ensure ad messaging aligns with landing page messaging
• Suggest improvements to landing page structure and copy
• Build quick landing page tests using drag-and-drop builders when needed

What We Are Looking For

• Experience working as a Creative Strategist for eCommerce brands or agencies
• Strong copywriting and UGC scriptwriting skills
• Deep understanding of Meta Ads creative formats and best practices
• Experience working with designers, video editors, and creators
• Ability to turn performance data into creative insights
• Strong organizational and project management skills
• Ability to manage creative strategy across multiple brands simultaneously

Bonus Skills

• Experience using AI tools for creative ideation and scripting
• Experience sourcing and managing UGC creators
• Familiarity with Meta Ads Library and competitor research
• Experience with creative testing frameworks

Work Environment

• Fully remote role
• Work with multiple growing eCommerce brands
• Fast-paced creative testing environment focused on performance marketing

Final Note

We are looking for someone who thinks strategically about creative performance, not just someone who produces content.

Strong candidates should demonstrate:

• clear creative thinking
• structured testing processes
• strong scriptwriting ability
• ability to learn from data and iterate quickly

To be considered for this role, please complete the short screening exercise.

Applications without the exercise will not be reviewed.

Job Type: Full-time

Application Question(s):

• How do you usually find new ad angles for a product?
• Provide 3 ad angles for UV protective sun hats.
• Have you worked as a creative strategist at an agency or DTC brand before?
• How would you find creators to produce UGC content?
• What is a hook rate?

Experience:

• Creative Strategy: 1 year (Required)

Work Location: Remote