Digital Marketer

Raees & Sons is seeking a motivated Digital Marketeer to join our dynamic team. The ideal candidate will have foundational knowledge of jewellery and fashion, and a strong passion for digital marketing. As a Digital Marketeer, you will be responsible for planning and executing online promotional campaigns that enhance brand visibility and engage our target audience. This role requires a quick learner who adapts well to new trends and technologies in the digital landscape. The successful candidate does not manage a team but works collaboratively with various departments to create compelling digital content, monitor campaign performance, and optimize marketing strategies. Proficiency in photography is essential to produce attractive visual content that aligns with our jewellery and fashion brand. The role demands attention to detail, creativity, and the ability to stay updated with digital marketing best practices to drive growth for Raees & Sons.
Responsibilities
 

• Develop, implement, and manage digital marketing campaigns across multiple online platforms to increase brand awareness and customer engagement.
• Create and curate visual content, leveraging photography skills to produce attractive and relevant images for marketing materials.
• Monitor and analyze the performance of digital marketing efforts using analytics tools and provide actionable insights to optimize campaigns.
• Stay up-to-date with industry trends, new digital technologies, and changes in consumer behavior relevant to jewellery and fashion.
• Collaborate with internal teams to align digital marketing strategies with overall business goals.
• Educate oneself continuously to understand the latest developments in the digital marketing field and apply best practices.
• Manage social media accounts, schedule posts, and engage with online communities to enhance brand presence.
• Assist in the preparation and distribution of newsletters, email campaigns, and other digital communication.
• Maintain a consistent brand voice and visual style throughout all digital marketing channels.
• Conduct competitor analysis to identify opportunities for innovation and improvement in digital campaigns.