Digital Marketing, Branding & Conversion Executive – Part-Time

Digital Marketing, Branding & Conversion Executive – Part-Time

Industry: Nutraceutical, Pharmaceutical & Herbal Manufacturing
Location: Gulshan-e-Iqbal, Block 13-B, Karachi
Schedule: 4 hours daily with flexible timings
Work Arrangement: Hybrid
Compensation: PKR 30,000 monthly, subject to mutually agreed performance KPIs

We are looking for a thoughtful, hands-on digital marketer who can identify problems, develop practical solutions, execute independently and improve decisions using data and feedback.

Priorities

• Improve website UI/UX and conversions.
• Build consistent digital branding.
• Identify and target the right B2B audiences.
• Execute and optimize lead-generation campaigns.

Responsibilities

• Audit the website and improve its messaging, user journey, calls to action and lead forms.
• Maintain consistent branding across digital platforms.
• Research B2B audiences, competitors and market opportunities.
• Manage and optimize Meta and Google Ads.
• Use AI for research, content, creatives and workflow automation.
• Verify the accuracy and quality of AI-generated work.
• Track qualified leads, conversions and campaign costs.
• Report weekly results, learnings and next actions.
• Coordinate website changes with the developer when required.

Requirements

• Experience in digital marketing, branding and B2B lead generation.
• Understanding of UI/UX and conversion optimization.
• Practical knowledge of Meta Ads, Google Ads and analytics.
• Ability to question assumptions, explain decisions and adjust strategy using evidence.
• Strong execution, communication and reporting skills.
• Proficiency with generative AI tools.
• Relevant healthcare or manufacturing experience is preferred.

Flexible timings and hybrid work are available. Office attendance will be agreed based on work requirements. Candidates living near Gulshan-e-Iqbal Block 13 will be preferred.

Apply only if you can work four hours daily and accept the PKR 30,000 monthly KPI-based compensation structure.

Pay: Rs30,000.00 per month

Application Question(s):

• After briefly reviewing cosmopharmaint.com, identify one high-impact UI/UX, branding or conversion issue. How would you validate and address it?
• Which B2B audiences and digital channels would you prioritize?
• Using an assumed PKR 50,000 test advertising budget, propose initial KPI ranges for qualified leads, cost per lead and meetings. What data would you use to revise them?
• Share one example where you identified a marketing problem, executed a solution, measured the result and changed your approach.
• How do you use AI tools while ensuring the final work is accurate, relevant and original?
• Confirm your residential area, daily availability, ability to attend agreed office days and acceptance of the compensation structure.

Work Location: Hybrid remote in Karachi Gulshan-E-Iqbal