Meta Ads Specialist

ull job description

• Creative Strategy: Collaborate with our creative team to brief new ad concepts based on performance data (we believe the best media buyer is a creative strategist).
• Analysis: Deep dive into Meta Analytics, focusing on ROAS, CPA, and LTV. Provide weekly insights on what is working and what isn't.
• CAPI & Tracking: Ensure robust tracking implementation (CAPI/Pixel) to navigate the iOS 14+ landscape effectively.
• Testing: Execute aggressive A/B testing on audiences, copy, and creative formats (Reels, Static, Carousel).

Who you are:

• 3+ years of experience managing Meta Ads (Facebook/Instagram) in a high-volume environment.
• Proficient in Shopify/ClickFunnels or similar e-commerce platforms.
• Strong understanding of Meta Business Suite and Ads Manager.
• Analytical mindset with expert Excel/Google Sheets skills.

Pay: Rs120,000.00 - Rs180,000.00 per month

Work Location: In person