Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location: johar block 13, karachi

Job Type: Full-Time (onsite)

job timings:8PM to 5AM

Job Summary:

We are looking for a data-driven and results-oriented Performance Marketing Specialist to manage and optimize digital marketing campaigns across multiple channels. The ideal candidate will be responsible for driving customer acquisition, improving ROI, and scaling paid marketing efforts through continuous analysis and experimentation.

Key Responsibilities:

* Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and other digital channels

* Monitor campaign performance and analyze key metrics including CPC, CPA, CTR, ROAS, and conversion rates

* Conduct A/B testing on ad creatives, landing pages, and audience segments to improve performance

* Manage and allocate budgets effectively to maximize ROI

* Perform keyword research and competitor analysis to identify growth opportunities

* Collaborate with creative and content teams to develop high-performing ad creatives

* Track and report campaign performance using tools like Google Analytics, Data Studio, and other marketing dashboards

* Stay updated with the latest trends, tools, and best practices in digital marketing

* Optimize conversion funnels and user journeys to improve lead generation and sales

Requirements:

* Bachelor’s degree in Marketing, Business, or a related field

* 2–4 years of experience in performance marketing or digital advertising

* Hands-on experience with Google Ads, Facebook Ads Manager, and other paid platforms

* Strong analytical skills with the ability to interpret data and make data-driven decisions

* Experience with tracking tools such as Google Analytics, Google Tag Manager, etc.

* Understanding of SEO, SEM, and conversion rate optimization (CRO)

* Excellent communication and reporting skills

Preferred Skills:

* Experience with e-commerce or lead generation campaigns

* Familiarity with marketing automation tools

* Basic knowledge of HTML, landing page builders, or CRM tools

* Certification in Google Ads or Meta Blueprint is a plus

Job Type: Full-time

Work Location: In person