Social Media Executive – Content & Engagement

About the Role

Zubaidas JS Group is looking for a creative and digitally savvy Social Media Executive to manage day-to-day social media content planning, creation, publishing, and performance across all platforms.

The role involves developing engaging content, staying updated with trends and audience behavior, and executing platform-specific strategies to strengthen brand presence, drive engagement, store/website traffic, and business growth.

The candidate will work with creative tools and internal teams to deliver quality content and continuously improve engagement and performance.

Key Responsibilities:

Social Media Content Planning & Calendar Management

• Develop, maintain, and execute monthly and weekly social media content calendars across all assigned platforms.
• Plan content around brand campaigns, product launches, seasonal events, promotional activities, new arrivals, and relevant cultural and commercial occasions.
• Ensure a consistent publishing schedule while maintaining the right balance between promotional, educational, entertaining, interactive, and brand-building content.
• Identify relevant social media trends, emerging content formats, and opportunities to create timely and engaging content.
• Coordinate with marketing, e-commerce, retail, and other relevant teams to ensure content calendars align with business priorities and commercial objectives.

Content Creation & Creative Execution

Conceptualize, develop, and produce engaging social media content, including:

• Static posts and branded creatives.
• Instagram Reels, Facebook Reels, TikTok videos, and short-form video content.
• Instagram and Facebook Stories.
• Carousels, product showcases, and product comparison posts.
• Educational, informational, and how-to content.
• Interactive content such as polls, quizzes, questions, contests, and audience participation posts.
• Promotional creatives highlighting new arrivals, product features, special offers, and campaigns.
• User-generated content (UGC), customer testimonials, and influencer collaboration content.
• Use tools such as Canva, CapCut, and other relevant content creation applications to develop and edit social media assets.

Platform Management & Content Publishing

• Manage the day-to-day publishing and scheduling of social media content across platforms such as Instagram, Facebook, TikTok, Snapchat, YouTube, Pinterest, and other relevant channels.
• Ensure content is published accurately and on time, with appropriate links, tags, product references, and calls to action.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Media, Business, or a relevant field.
• 1–3 years' experience in social media/content creation; strong practical candidates may be considered.
• Experience in content planning, publishing, and creating posts, Reels, Stories, and short-form videos.
• Proficiency in Canva, CapCut, Meta Business Suite, scheduling tools, and analytics.
• Strong copywriting, creativity, organization, attention to detail, and understanding of social media platforms and engagement metrics.

Application Requirements

Interested candidates should submit their CV along with a portfolio or links to social media accounts, content calendars, campaigns, videos, or other relevant work demonstrating their content creation and social media execution capabilities.

Salary & Benefits:

• Market-competitive
• Annual bonus
• Provident fund
• Annual leave

Location: Karachi (On Site)

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• relevant: 2 years (Required)

Location:

• Karachi (Required)

Work Location: In person