Lead Generation Specialist

About the job
Job Title: Lead Generation & Client Success Specialist

Location: Shah re Faisal,Karachi (On-site)

Employment Type: Full-time

Role Overview: Lead generation specialist responsible for client acquisition and success management for our virtual tour solutions client. Focus on sectors like higher education, cultural heritage sites and museums through email marketing and social media strategy.

Key Responsibilities:

Develop a holistic strategy of creating awareness and generating leads for virtual tour solutions
Use resources to create contact lists of prospects in industries such as Higher Education, Cultural Heritage sites, Museums, Car Dealerships and any others that can benefit from a virtual tour
Create email marketing workflows with messaging that resonates with prospects to generate qualified leads
Develop and execute a thought leadership strategy using client’s social media profile to create awareness and improve brand presence, resulting in warm leads
Track and report key lead generation metrics
Manage client communications and relationship as a Success Manager
Coordinate with marketing team on social media content and posting
Coordinate with designers and developers for website adjustments, funnel creation, landing pages, and other marketing collateral

Requirements:

3+ years B2B lead generation experience
Proven track record in email marketing and social selling
HubSpot/Salesforce proficiency
Experience in education or museum sector preferred
Strong written and verbal communication skills
Data analysis and reporting capabilities

Skills:

CRM management
Email marketing
Social selling
Client relationship management
Lead qualification
Campaign analytics
Project management

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