Senior Vice President of Marketing

About the job

Senior Vice President of Marketing (SVP of Marketing)

Position Summary

The Senior Vice President of Marketing is a senior executive responsible for leading the organization's global marketing strategy, brand development, market positioning, customer acquisition, demand generation, and revenue growth initiatives. As a member of the executive leadership team, the SVP of Marketing drives business growth through strategic brand management, data-driven marketing programs, and customer engagement strategies.

This role often serves as the highest marketing leader below the Chief Marketing Officer (CMO) or, in many organizations, functions as the organization's top marketing executive.

Key Responsibilities

Develop and execute global marketing and brand strategies

Lead customer acquisition, retention, and loyalty initiatives

Oversee digital marketing, growth marketing, content strategy, social media, advertising, public relations, and communications

Drive demand generation and pipeline growth programs

Manage brand positioning, reputation management, and market differentiation efforts

Develop go-to-market strategies for new products, services, and geographic expansion

Oversee marketing budgets, resource allocation, and ROI optimization

Analyze customer behavior, market trends, and competitive intelligence

Collaborate with sales, product, finance, and operations leadership teams

Establish marketing performance metrics, dashboards, and executive reporting frameworks

Build strategic partnerships and media relationships

Recruit, develop, and mentor marketing leadership teams

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related field

MBA preferred

15+ years of progressive marketing leadership experience

Proven success in brand building, customer acquisition, and revenue growth

Experience managing enterprise-level marketing organizations

Expertise in digital marketing, analytics, customer engagement, and strategic planning

Strong leadership, communication, and executive presentation skills

Core Competencies

Executive Marketing Leadership

Brand Strategy & Positioning

Revenue Growth

Demand Generation

Customer Acquisition

Digital Marketing

Market Expansion

Consumer Insights

Corporate Communications

Strategic Planning.