TikTok Shop Operations & logistic (FBT) Manager - US Make Up Brand

About the job

We are looking for a highly technical, AI-savvy TikTok Shop Operations Manager to take full ownership of the execution and day-to-day management of our TikTok Shop presence. You will be the engine behind our growth, responsible for everything from technical SEO and high-level design to logistics and TikTok ad performance. Experience in FBT logistics.

This is a high-visibility role reporting directly to the Head of Growth. You will receive direct mentorship while enjoying total autonomy over the execution of our TikTok strategy.

Key Responsibilities

• Shop Optimization & Design: Execute end-to-end product listings using SEO-rich titles and descriptions. Use Canva to design high-converting storefront banners and product imagery.
• GMV Ads Management: Assist in the setup and monitoring of TikTok Shop Ads focused on driving GMV, ensuring efficient spend and high ROAS.
• Logistics & Order Management: Oversee the technical setup of shipping templates, manage daily order flows, and ensure the logistics chain is running smoothly to prevent shipping delays.
• Account Health & Reviews: Monitor Seller Performance Score (SPS) and ratings daily. Actively manage customer reviews and feedback to maintain a top-tier brand reputation.
• Campaign Execution: Manually enter and manage promotions, vouchers, and flash sales. Work closely with TikTok AMs to secure spots in platform-wide campaigns.
• AI Integration: Leverage AI tools to personalize content at scale, automate keyword research, and optimize store operations.

Technical Requirements

• Platform Mastery: High level knowledge of TikTok Seller Center and the mechanics of TikTok’s search and discoverability algorithms.
• Design Skills: Proficient in Canva for quick, high-quality visual assets and shop decorations.
• Operational Grit: Experience in order management and logistics setup (shipping rules, warehouse mapping, and fulfillment tracking).
• Ad Strategy: Understanding of how to run and optimize TikTok Shop Ads to drive GMV.
• AI Fluent: Demonstrated ability to use AI tools to enhance copywriting, personalization, and productivity.

Who You Are

• Highly organized and execution-focused, with strong attention to detail
• Comfortable managing many moving pieces in a fast-paced, high-growth environment
• Collaborative and communicative — you work well across teams and with external partners
• Data-driven and motivated by measurable results

Skills & Qualifications

· 5-7 years of experience in social commerce or e-commerce platform management

· TikTok Shop experience (brand, marketplace, or agency side) strongly preferred

• Experience in CPG, wellness, or beauty is a plus
• Analytical mindset with the ability to interpret performance data and translate insights into action
• Excellent written and verbal communication skills
• Proficiency with tracking tools, spreadsheets, and performance reporting
• US working hours

How to Apply

Please include a brief note on your experience with TikTok Seller Center, how you use AI in your daily workflow, and your familiarity with managing shop logistics.