Assistant Manager - Marketing

Job Description

EFU Life Assurance Ltd. is seeking an Assistant Manager - Marketing to enhance its corporate communication and brand management efforts. This role focuses on creating compelling content for various communication channels, including press releases, internal memos, and media responses, to support both internal and external stakeholders. The individual will work closely with leadership and cross-functional teams to craft messaging that aligns with the brand's tone and business objectives. While not managing a team, the role requires collaboration across departments and agencies to drive impactful marketing campaigns and maintain brand consistency. The Assistant Manager will also engage in brand development by supporting campaigns that elevate EFU Lifes industry position and social responsibility image. Additional responsibilities include managing media relations and PR execution in coordination with external partners, driving internal communication initiatives that promote a strong company culture, and contributing creatively to corporate and brand campaigns. The ideal candidate possesses a bachelor's degree in Marketing or a related field, with 3 years of relevant experience, strong storytelling and writing skills, and a creative mindset capable of connecting with diverse audiences.
Responsibilities
 

• Plan, write, and edit content for corporate communication including press releases, internal memos, and media responses.
• Support leadership and cross-functional teams in crafting impactful messaging aligned with brand tone and business objectives.
• Manage corporate storytelling to enhance brand building, employer branding, and leadership positioning.
• Collaborate closely with the Marketing team to improve brand visibility, reputation, and image.
• Develop brand-aligned content that reflects the organizations purpose, values, and future vision.
• Assist in executing marketing campaigns that position the company as an industry leader and socially responsible brand.
• Coordinate with media partners and public relations agencies to secure timely and effective media coverage.
• Monitor and track media mentions to assess brand exposure and reputation.
• Drive internal communication initiatives that strengthen company culture, employee engagement, and awareness.
• Create engaging newsletters, internal campaigns, and leadership messaging for internal audiences.
• Contribute creative ideas and insights to corporate campaigns, brand launches, and awareness initiatives.
• Collaborate with design, digital, and external agencies to ensure consistent messaging and branding across platforms.
• Manage multiple projects simultaneously while working effectively in cross-functional team environments.