Copywriter — Facebook Groups & Local Community Content

About the job
Haven is helping Ride The Wave find a Copywriter who can create authentic Facebook Group content for home service business owners across the US.

Ride The Wave helps its clients build personal brands, become recognizable within their local communities, and generate leads through content that feels personal rather than promotional.

About the Role

You will create and adapt Facebook Group content for clients across different home service industries.
A large part of the work is personal branding. The content should sound like it was written by the business owner—not by a marketing department and not by AI. Depending on the client, this may mean writing in a casual, personal, humorous, educational, or story-driven style.
The role combines research, original writing, editing, and performance analysis. You will need to understand each client’s personality and local audience, create completely fresh content when onboarding new accounts, and continuously adapt existing ideas based on what performs.

What the Content Volume Looks Like

The target of 60 posts per day is an expectation-setting metric, but it does not mean writing 60 completely new pieces of copy from scratch.

In practice, the Copywriter usually:
Completes approximately 28–30 pieces of copy per day.
Works across 7–10 clients during the day.
Spends a significant part of the time revising, adapting, and reworking content.
Adjusts copy to match different clients, locations, industries, and personalities.
Uses performance data and feedback to improve existing content.
For new clients and onboarding accounts, the content must be written completely from scratch without AI. These first posts are especially important because they establish the client’s voice and content direction from the beginning.

What You’ll Do

Research Communities and Audiences
Before writing, you will need to understand both the client and the local community where the content will appear.
You will:
Research local Facebook Groups, neighborhoods, events, weather, and homeowner interests.
Learn how people communicate within different communities.
Identify the tone, language, topics, and posting styles that generate engagement.
Analyze successful posts to understand why they performed well.
Follow real community conversations to find relevant content ideas.
Make sure each post feels appropriate for the specific client and location.

Write Original Content
You will create Facebook Group content that helps clients build trust, visibility, and a recognizable personal brand.

Your responsibilities will include:
Writing original content in US-standard English.
Creating posts that sound like they were written by the business owner.
Developing personal stories and turning client experiences into engaging content.
Adapting your writing to different personalities, industries, and communities.
Creating educational, seasonal, promotional, community-focused, and storytelling content.
Writing completely fresh content for new accounts.
Selecting relevant, high-quality images for posts.
Creating natural calls to action that encourage conversations and inquiries.
AI-generated content is not accepted for this role. You should be comfortable researching, developing ideas, and writing from scratch.

Revise and Adapt Copy
This role involves more than producing first drafts. A significant part of the work is improving and adapting content.

You will:
Rewrite existing ideas for different clients and communities.
Adjust tone, structure, hooks, stories, and calls to action.
Incorporate feedback without losing the client’s natural voice.
Rework content based on engagement and lead-generation results.
Keep messaging fresh while maintaining consistency across each client’s personal brand.

Analyze Performance
You will use content performance to improve future work.

You will:
Review engagement and lead-generation metrics.
Identify patterns across high-performing posts.
Test different hooks, stories, offers, formats, and calls to action.
Apply previous results when creating and revising content.
Share successful ideas and practical learnings with the team.

Track and Organize Content
You will also be responsible for keeping content and performance information accurate and organized.

This includes:
Recording the required information in company tracking systems.
Working with spreadsheets and performance data.
Maintaining a clear record of successful posts and content approaches.
Following up with team members when additional information is needed.

What We’re Looking For
Excellent US-standard written English.
Strong storytelling and conversational writing skills.
The ability to write original content without relying on AI.
The ability to make content sound like it was written by a real business owner.
Confidence adapting your writing to different personalities and voices.
Strong research skills and curiosity about local audiences.
The ability to revise and rework copy extensively, not only produce first drafts.
Strong attention to detail.
The organization needed to manage content across multiple clients.
Comfort working with spreadsheets and performance data.
Openness to feedback, testing, and continuous improvement.

Nice to Have
Experience writing for Facebook Groups.
Experience with personal branding or founder-led content.
Experience working with local businesses or home service companies.
Experience with community marketing, organic social media, or lead generation.

Onboarding and Hiring Process
The role includes two weeks of training. During this time, you will learn the company’s approach to client voice, Facebook Group content, personal branding, and account onboarding.
The hiring process also includes a copywriting assignment so the team can assess your storytelling, research, and ability to adapt your writing.

Conditions
Fully remote.
Working hours: 8:00 AM–5:00 PM EST
Two weeks of training.